November 21, 2013, Baidu Moments marketing festival was held in Beijing. Father of integrated marketing world, Northwestern University Professor Don Schultz went to the site and share the world's newest six marketing changes, as well as how to create a brand under the wave of the Internet.
"The father of integrated marketing," Don Schultz
Don Schultz introduced to the development of information technology has changed the entire market, we need to establish a new consumer-centric interactive marketing system. Currently, most of the advertisers brand building way far behind the market, consumers do not have to keep up with the changes still in the way, the persuasion style to push information to the consumer, which is not conducive to business in the digital age to create a brand, business brand building needs to be a revolutionary change in the way.
He stressed that advertisers must learn to consumer-centric, focus needs to shift from product users, the response from the business user control becomes, to convince customers to buy from changing product to allow users to deepen understanding. In addition, companies also need to know how to use Baidu as the representative to understand consumer demand media platforms to build brands.