Lithuania's winter half-year, the temperature is low, no sun, in such an easy trigger depression of the season, a local company called New! Advertising company, in cooperation with German high outdoor media, created a series of ads:
"Good things come soon."
Poster carefully drawn to the sea, sun, sand, shorts, berries, birds, fresh and bright colors, to remind people: Do not be disheartened warm season soon to come. They produce it without advertising the brand, the product, even if only for a second to bring optimism and joy.
Agency: New (Vilnius, Lithuania)!