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Sunscreen new idea: Do not hide, come sun it

Sunscreen new idea: Do not hide, come sun it

When we talk about sunscreen when we talking about? Small diamond, white bottles, SPF value soared all the way to high ...... major skin care brands rushed to defend the war broke out the summer sun, such as Neutrogena launched the "sun no dead ends" and "sports afraid of the sun", olay "1 trick isolated 10 tanning light "sunscreen philosophy, all kinds of creative updates out to the streets. However, when these sunscreen products are competing in the high-powered SPF fuss, advocates armed when the sun is not afraid, but its sun MAXAM New shouted "Do not hide, come sun it!" Slogan, unashamedly challenge sun. In the opposite strategy, MAXAM is how to persuade consumers "to the sun it" it?

Step1: creative posters, started the "suction eye," the first battle

MAXAM publicity sunscreen New Products: Oscar bottle - MAXAM Gentle care sunscreen, first in its official microblogging, letter pages released three creative posters, to the effect that its sun into "white eyes", "gossip face", "yin and yang back", as boldly to the sun. The "white eyes", "gossip face", "yin and yang back" is wearing sunglasses, hats and parasols shape after drying marks. Thus, MAXAM think through such exaggerated expressions conveyed to consumers: under sunglasses, hats, parasols cover its hide, as painted MAXAM Oscar bottles, high-powered sunscreen capability allows consumers laid down out of the shadows bold ideas to enjoy the sunshine.

Step2: Free application + Lynx shopping guide

 in this group of posters to attract the attention of consumers, while on the other hand, MAXAM do is so that they can actually feel the strength of the product. MAXAM set up special page called friends "Do not hide, come sun it!" While also providing consumers with channels for free use, and enables them to personally experience the new product sunscreen strength in the Pacific Fashion Network, YOKA Fashion Network. At the same time, MAXAM Lynx official flagship store opened "Do not hide, come sun it!" Sunscreen special, designed to allow the trial did not receive, and consumers interested in the product can successfully purchase.

Step3: skin care experts and fashion Daren fueled by

word of mouth promotion in social networks, MAXAM introduced skincare experts and fashion Daren for KOL, from product composition analysis and product experience point of view, to make a professional review and recommendation , giving consumers more confidence in the product.

When the authority of experts to share their experiences after MAXAM efficacy and selling products have been excellent presentation and effective communication, caused a lot of friends on the product's curiosity and led to more active on the microblogging Daren Beauty "Beauty King and chemists" and "attack attack sheep" spontaneous comments on the product. It is also because of their recommendation, so that users have to change the stereotype of the brand, increasing the product's favor.

No matter what network marketing activities carried out, the key is to make the target audience to understand the advantages of their products, and cause their high level of interest and concern. Re-use of force spread of social media, to get substantial exposure, and interactive nature of social media and unmatched influence the make products get a lot of favorability.


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Meet the emotional needs of female consumers become critical

Meet the emotional needs of female consumers become critical

Modern female consumers not only for their own purchases, but also starred his daughter, wife, housewife, mother and other multiple purchase roles, do you think this consumer phenomenon is hidden behind what?

  Many women assume a decisive role in the purchase decision is actually a natural family structure, which gives us a lot of inspiration, such as mother, always with a sense of responsibility naturally, so she asked for some products is relatively high. Take for example the catering industry, trust my mother for food sensitivity has strict standards. Therefore, the food brand advertisers when conducting marketing communications, it is necessary to increase the female consumer research and insight.

  What do you think of her in such a shed-century trend of our future, whether we should be more brand advertisers tend to the female market?

  From Baidu big data, the Chinese women more independent, more have their own ideas, their own career woman, life and so made ​​high demands. In this context, from the strategy is concerned, we have the opportunity to skip a functional level, the emotional level to establish interactive relationships with women. The so-called emotional level, is to tell consumers that our products not only meet the actual demand, better able to occupy a place in your life. For such flourish female consumer population, captured her heart is critical. Of course, to seize the female consumer psychology, they still need to dig deeper for more insight.

  Now many women prefer to buy luxury goods, for women, the brand is more important or more important products, which is more appealing to them?

  The most important emotional needs of women are now greater than ever demand for luxury goods, this is a very natural thing. Look beyond the appearance, when you raise the level of income, level of living improve, the pursuit of living getting higher and higher, you are justified to say I want some emotional satisfaction of. However, all the brands you can find an emotional exit from behind, even bought one of the easiest things that can make you feel life becomes better, and this is the strength of the brand.