Hot posts

Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts

8.11.2014

War on microblogging: Ali and "IT Times"

yesterday's media industry, the Internet industry in an uproar, its origins from the first known Chinese Internet public relations public relations director Yan Qiao Alibaba's a long microblogging. Yan Qiao real name "IT Times" and affiliated websites "IT Business News Network" long-term stress and malicious injury by the opinion of Alibaba Group goodwill issue.15:14 pm yesterday, microblogging real name certified as "public relations director of Alibaba Group," Yan Qiao release long microblogging real name to report "IT Times" and affiliated websites "IT Business News Network" long-term stress and malicious by public opinion Alibaba Group goodwill regarding injuries. And pointed out that "IT Times" multiple direct or implied Ali Group maintained its "close contact", and made ​​improper demands.


 

Prior to July, in a quiet period listed Alibaba Group issued a "quiet period of sound." Said public opinion is experiencing organized extortion, its statement noted that agencies require Ali invested $ 300,000 buyout to a weekly and some negative articles about Ali reports from the media people made. Ali said that the threat will not forbear and concessions, has Hangzhou police. A weekly statement mentioned that "IT Times."
 

Meanwhile, Yan Qiao also called Alibaba have similar experiences and industry colleagues together to face. Subsequently, microblogging real name certified as "Jiayuan vice president of public relations and government affairs" 周忠孝 at 15:51 forwarding Yan Qiao long microblogging, said "IT Times" extortion Jiayuan things the court has filed a. And pointed out that "IT Times" it's Business News Network qualification insufficiency, it is recommended together with reports of Alibaba. Then, 周忠孝 is the reason set forth in this matter the number of micro-Bo, said the department has published reports.
 

Then, yesterday afternoon 17:26, Yan Qiao then send a micro-blog, pointed out that "IT Times" editor had in 2012, director of public relations for GE Shuang Suning awarded "Annual spread Award", and points to the cool and Ge brother and sister relationship Ge armor. Friends shouted: got it! So why Xu Ge A person?
 

I believe scientific articles often see students are more familiar with him: Ge A famous person from the media, the Internet analyst, the article reported that Ali mostly negative content-based.And in the last year, it was because the Tigers broke their olfactory founder Lee Min strained, but pointed out that it was originally written in both Ali negative news has a great relationship with Lee Min, this event also makes the reputation of the tiger sniffing the hit.
 

The Yen tweets tells Joe and Ge Ge A cool this special relationship, seems to imply that Ge A with the "IT Times" That's an unusual relationship. And this, Ge A release yesterday 22:10 Sina blog on the matter in view : to prove the others black, can not give you whiten. 
 

Out of the big things, "IT Times" could not respond. So, yesterday, 21:10, "IT Times" on its official micro-blog on Ali Baba "real name" being made solemn declaration, statement that the magazine 13 years ago, insisted journalistic ethics and journalistic ethics, never authorized anyone Any organization with Alibaba Group Acting Articles behavioral "maintain close relations," said. Sina user @ Yan Qiao and distorted the facts, deliberately slander, intimidation and media behavior, serious damage to the "IT Times," the reputation, and will soon propose to the court legal proceedings.
 

Subsequently, public relations director Yan Qiao Ali tweeting yesterday 22:23 respond: First, I am pleased to respond, would like to see the truth; Second, when disguised "news" into millions of words in your magazine articles malicious violation of goodwill When you have automatically lost to press in the name of protecting their qualifications; three, do not ass, it is recommended to talk to your magazine or the judiciary as well as the competent authorities to explain it; four, huh. So far, most of the day yesterday and continued the event finally come to an end. For this matter, as an outsider, did not give results before the Court, we can not give conclusive.Internet world, has always been no shortage of hot spots. Ali threw out this question before the listing, no doubt to make the road to market more flat smooth Bale. The "IT Times" Whether it has not been blackmail, but this also pocketed the eye of users, popularity is skyrocketing. See dialectical perspective: For the crisis, who can turn "crisis" as a "machine", it will win. Finally, let us look at the big V 'point:




 

12.10.2013

From "mom call me a" see content distribution

This is no this world hot spots, the more people involved, it became a hot spot. Mom call me again after this comic fire, a lot of friends asking how to successfully make a case Mi mother spread phenomenon, read this article, I hope for your help. We know that the spread of heat depends on the technical aspects of a content and psychological level. In these two levels, and there are several decisive factor.


This is no this world hot spots, the more people involved, it became a hot spot.
  Mom call me again after this comic fire, a lot of friends asking how to successfully make a case Mi mother spread phenomenon, read this article, I hope for your help.
  We know that the spread of heat depends on the technical aspects of a content and psychological level. In these two levels, and there are several crucial factors:
  First look at the technical level

11.15.2013

Dual 11 business ads Wars Collection

Dual 11 you purchased it? How many people stay up all night last night, "preparing", today wore black eye to come to work? Dare to give a hand? Watching Taobao sales figures still rub Cengceng go up, had mixed feelings: People's power is infinite. Can not help but want to appeal to the next: to be rational shopping ah, the pro! And you share so much, too long to get the goods N ah! Zan lively online shopping here, but people are also business ads are also playing fiery.


The annual double 11 again, last year's double 11 days cat Taobao has created the miracle of turnover 19.1 billion this year from the launch of the brand in all kinds of humor, creative advertising, but also watch out of its gearing up trend.
Dual 11 Past and Present

First, we have to look back at double 11 past lives, and to this phenomenon a Secret. Know it when Reviewing the Old, do not know to hurry to learn about.



(The film by "flashers creative 'creation)


Lynx: Lynx pair 11 coming!
Speaking of double 11, without mentioning its originator - Lynx. 2009 Taobao in this day an occasion to "strip" planned commodity half of the whole network organized big promotion, Paypal transaction amounted to 100 million. Lynx has now become a major field of electronic business and promotional activities. This year's double 11, Lynx released a series of advertisements.

、
Jingdong dual 11 advertisement
Jingdong launched two way video advertising uses irony, by comparing other stores slow delivery, highlighting their "more with less" fast logistics brand image. Exaggerated character modeling, so that the audience for their online shopping experience sad reminder empathize movie in the creative and brand promotion blowing loud Assembly. In addition to video, as well as outdoor advertising, small not uncommon to the bus station.


In addition to video advertising and outdoor advertising, there is no festival parade Jingdong also launched a poster, and in the day of the event, but also arrogant up.


4.23.2013

Coca-Cola: Forced Smile camera


"Happy" is the main theme of the Coca-Cola global advocacy in recent years, Coca-Cola launched the "Happy ID project in Peru, to encourage a lot of people smile. The Coca-Cola Company has invested in Peru 30 street miniature photo booth, it can quickly shot for people with a variety of documents, photos, but with ordinary apparatus, the only difference is that only when it captured people mouth up, will start. , Peru has global happiness index ranking has fallen off in such a way, Coca-Cola tried to encourage the people of Peru passed a happy mood with a smile. "Happy ID" campaign will include a series of television, radio, public relations, graphic, online marketing campaigns, local celebrities will also participate as happy ambassadorship.
video 

3.20.2013

The era of new media, public relations is how to do it pretty?

Author: Wang Qi (Qihoo 360 public relations manager)
 reporters micro-Bo broke the news, said: a company in the Tablet PC new open conference, public relations officer of the Q & A session meticulously prepared, of which there are two particularly interesting: new product can be said is the Rolls-Royce in the tablet, how do you think?

2.13.2013

Murder Caused by JDB "I'm sorry"


The year is approaching, following @ JDB herbal tea launched # Sorry # Wanglaoji # does not matter # Coca-Cola # blame # # Pepsi # Knock. There are also mini to the integration does not matter # # Sorry +, telling their own stories very lively.
\

2.02.2013

5 distinction of Public Relations firms and Corporate Communications


There are two categories of public relations officer in the public relations field, they were worked at a public relations firm (Agency) and internal (In-house) public relations. In the past, I have been working to meet customer requirements, preparing promotion will also coordinate the public relations firm to organize specific public relations activities. I have years in dealing with the press release with the customer, and thereafter began recording under the news happening around my trusted camera and Tablet PC.