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LinkedIn China, this is only the first step

LinkedIn China

Now, if you enter the URL directly in the "lingying.com", will be directed directly to the world's largest professional social network - LinkedIn official website. This means that LinkedIn has acquired lingying.com domain. And if by setting the LinkedIn website language to Simplified Chinese, you will find that it has more than a new Chinese name: "collar Britain."

In the right side of the site, you will find " expansion brought the British vein , grasp the unlimited opportunities" Slogan, and the addition of Sina Weibo and Tencent Weibo as an option to add contacts. Furthermore , called " collar British network" LinkedIn China also provides NetEase mailbox , QQ mailbox , Gmail mailbox Outlook mailbox and import personal contacts and other " discovery" of new contacts , rather in the English version , these correspond options are options to add new contacts Gmail, Hotemail, Yahoo! Mail, Outlook, AOL mail , and customized personal mail and so on. In addition , LinkedIn does not offer the option by the global version of Twitter and Facebook, add new contacts through social networking accounts - this should be the difference in the initial startup LinkedIn China , taking into account the costs associated with obtaining the user's way , based on the user's e-mail use frequent users than the United States as well as the specific features of the local social and communication tool , used products, " localization " to improve the way .

It PingWest understood , LinkedIn Chinese version of " collar British network" was Sina Weibo and Tencent Weibo depth cooperation. Users not only can " lead the British network" to add a new career contacts through Sina Weibo and Tencent Weibo , can also be found on Sina Weibo and Tencent Weibo , such as "Are you concerned about × × × has led Britain to join the network "and other tips to guide and lead the new user registration . In addition, the user sends the message content on LinkedIn, the Chinese version can also be a unique Sina Weibo and Tencent Weibo Share button to share a key to go up two microblogging social platform . Data PingWest learned is roughly : Currently involved in testing and have been imported through the microblogging platform LinkedIn Chinese version of the user , the proportion of users from Sina Weibo and Tencent Weibo is roughly 3:1.


Currently LinkedIn Simplified Chinese version of " collar British network" is still in the early testing stages , in addition to most users need to invite registered outside , some of the core features are also not yet available. For example , to maintain close interaction between LinkedIn contacts " group " (Groups) function in Chinese beta version on No appear. In addition, the global version for LinkedIn Influencer program provides invited professionals to set up a number of areas on the LinkedIn column published articles in Simplified Chinese collar British No online also provide this service ( I myself was one of LinkedIn Influencer, but after switching to the Chinese version , this feature can not be used to display ) .

This means that a lot of it comes to social networking LinkedIn addition to the core values ​​- " content creation " feature on LinkedIn Chinese version currently can not provide . Due to regulatory requirements of China's domestic laws and regulations, user -generated content on new media , this service may still to be. But PingWest learned , LinkedIn China has started to recruit local professional editing team responsible for compiling LinkedIn selectively influential people in the world (Influencer) columns , and the development of Chinese local columnist team.

In addition, according PingWest confirmed , like most social networks and content providers to provide overseas Internet companies like , LinkedIn Chinese local companies adopt the form of joint venture operations . There are two joint venture partners , in addition to earlier rumors Tian had led to Evernote and Amazon AWS cloud services into China Broadband Capital , there Sequoia Capital .

Linkedin is currently China local team in operations, sales , business development partnerships, marketing and public relations oriented. Still in Mountain View, California headquarters for the Chinese local products optimized product and engineering teams .

Can confirm that this is only the first step in relations with China LinkedIn happen next , LinkedIn will publish some of the more important news with local Chinese partners.

source：http://www.pingwest.com/lingying-and-linkedin/

http://marketinginchina-gary.blogspot.com/

http://blog.163.com/gyz521125zyg@yeah/

Microblogging marketing dead end? Practitioners go from here?

In fact, the weibo in the micro-business marketing potential in 2013 has been quite obvious.Compared to previous years, the 2013 micro-blog hot topic, the vast majority are all kinds of social events, and movies, variety and other innate superiority of events have spread occupied.Corporate brand business communication attempt, even if access to the official microblogging resources to support the topic list, the last successful cases are still rare. Really only remembered by everyone nickname Cola bottles, ROSEONLY other handful. Of course, the microblogging platform certainly there are many no overnight explosion of red, is well known, but the price was higher, quietly muffled fortune smaller brands, but they can not actually figured out the case, you are unable to convince business owners maintain the confidence of micro-Bo, and continued investment budget.

So as a practitioner, how to plan for their future career extra protection?

First, the most critical thing is to have a social thinking .

Microblogging greatest value lies not in a huge user, if only so, then this is at best a CCTV on the Internet, it is important, but do not have the subversive force. Its real significance lies, so that companies and the audience becomes equal, this subversion of the traditional way of communication and interaction, and this subversion is irreversible.

To electricity providers, for example, if today overnight Taobao, Jingdong, Suning and other platforms collective disappeared, have become accustomed to staying at home and depleted world of all things you will convince yourself return to the traditional mode of shopping?Obviously this is unrealistic, because online shopping has become an everyday lifestyle.

Social thinking also, when people have become accustomed to equality, transparency, freedom of interaction, even micro-Bo is gone, they can not return once again to receive information passively life. Similarly, no matter what the future instead of the new social microblogging platform, as long as you have this way of thinking, can in the shortest amount of time to adapt.

Cultivate some form of original content capabilities , but also the future is extremely important professional skills.

In such a social platform where miracles may arise at any time, the so-called skills and experience are not important, but there are likely to become a burden to imprison your mind.Meanwhile, with the field of vertical segments, the importance of quality content even to some extent over the channel (channel not to say unimportant). The content herein does not mean blockbuster big ideas, but that can be sustained output routine content.

The so-called big ideas, you really want Biezu Jin thought, each team can always come up with twelve good idea, but this haphazardly and unsustainability of creativity, significance. Just as everyone talked about Durex year Beijing rainstorm flash in the pan, but if you do not have a daily routine content before continuing accumulation of this one incident alone, might be able to attract people's attention in a short time, but it is impossible to This attention is transformed into long-term fans. Today, more and more subdivided in various vertical field, if not blockbuster, alone positioning accuracy, style uniform continuity content gathered an audience, but also enough to get you and your business digested. As for the content of the form, as writing articles can accomplish to stay a few hands, ghosts foot seven, so video can easily make a small star called the beast, but also made a star by talking Luo Zhenyu, as long as you can play director, always grasp belong that part of your crowd.

And finally, it is more future-oriented data analysis capabilities .

Social marketing development so far, various social statistics has become a standard feature of the tool back. This means that once in the social marketing aspects of migraine subjective judgment, along with detailed data to support, becoming more objective. Meanwhile, those who are not good at creative enterprises can also through data analysis, the effect of the content of some of bland monitored and adjusted in the audience in a corresponding impact. Shiny creativity is important, but it is more data to support plain is the foundation. This is like a battlefield to compete, although the introduction of Towers marvel, but to win a battle, always surprising complement, but not overall in the hands of deception. Hehe so-called skilled persons without the power, in the micro-Bo, the infrastructure operators continue to achieve the ultimate, and thus earn real money a small brand, than to rely on big ideas to attract eyeballs to get much more successful enterprise.In this regard, conditional practitioners may wish to do business and Internet products and operations professionals Shi Duojia learn.

 source:http://marketinginchina-gary.blogspot.com/

Internet giant's "social logic"

Whether Sina, Alibaba, Tencent or Baidu, their platform action, are to cut their own social system to different platforms to target institutions and enterprises marketing. But with the technology and communications situation changes, they are also fully toward social platform transfers. This means that both the mobile social upcoming harvest period, it will be a comprehensive competition intense melee engagement period.

Recalling October this year, China's biggest Internet company, a social engagement platform has been fully upgraded.

Well, they have their own kind of strategy and tactics? What is the logic of war? Whither the next turn?

Ali: From let the user to allow the user to stay

In October, the most popular, of course, the most eye make Ma and his pushing the "exchange."

Various analyzes in this regard, news and reviews already a lot, I am here no longer expand.

On a personal experience point of view, Ma belle full marketing + marketing + free flow means is indeed useful, at least for now, and from the early accumulation of popularity, especially its staff composition, has been better than recent Einfo .

At least, it has gradually formed a relatively active social ecology, not easy to fall into that kind of credulity "tour" a go, immediately deserted the tragic fate.

However, we must continue to move forward, and from the still urgent need to address the core issue, that is, where the user needs?

These big move in front of the focus, all channels, or that is to solve the "allow users to" problem, but the next step, how to "allow users to stay", which is a greater challenge.

Cheap really good, but cheap is not enough light, the user only needs to find the real value will be left behind.

Looking back before some big social platform, QQ micro-foundations of faith and social relations in the chain, games, etc. are realized electricity supplier means, it has been the most aggression forces; happy network is nominally social, in fact, the foundation of the game, can be as small game too easy to be copied, so the decline; microblogging name is social, the foundation in fact in the media, so now have to turn to services and big data; Einfo name is social, but the foundation is actually "have it both ways." , so it looks beautiful, but you can not leave the user.

What is the root of the exchange?

In China the user's instant messaging Tencent a single large case, and from the most realistic and most likely cut approach is to electricity supplier for the root to marketing as root, open up the Want Want, Taobao and other electricity providers systems to them as support the entire core of the system and from the social cohesion.

October 30, and from the new release, and launched a platform of free public account. Some to marketing as the core, had suffered combat micro letter public account has been settled.

Obviously, the idea is very clear between you engage in marketing, I'll let you do, and let you vigorously, as long as you can bring over users, the relationship chain belt over.

Ma and Zhang Xiaolong afraid of network marketing, for fear of social marketing to micro-channel basis hollowed out, could Ma is on, engage in network marketing, Chinese people do not dare to say do Pai Xiongkou over this mighty God, lest he only worried about you engage was not big enough, not enough people to bring!

Next, Ma will be how to do it, and then look.

Sina : microblogging to "return to basics"

October 29, user initiative subscription-based Sina microblogging "fan service platform" formally launched, all authenticated users can apply to use.

Fan service platform will help authenticate users to active subscribers of his fans with exciting content and interactive services, are considered to promote micro-blog from "marketing" platform to a "marketing and service" platform transformation of the important products.

At the same time, announced the launch of fan service platform developer model, fully open to third-party developers.

Sina insiders said that third-party developers to join, is expected to help authenticate the user to better provide for their convenience Subscribe fans, differentiated services, thus further strengthen Sina microblogging platform "Service" value.

Although the current on-line, there seems and Tencent, Ali rivalry feeling, but in fact this platform as early as a month ago, has started closed beta.

More importantly, if the forward comb, this is in fact the platform architecture changes, Sina microblogging overall business carding a new action.

In 2012, there were a large number of micro-Sina bar, micro-publication and other "micro" word at the beginning of the product line, the microblogging system adds a lot of business entry by outsiders as Sina Weibo value inside the cutting means.

But now, these services have been fully adjusted, such as micro-Journal, has stopped development, integration to other teams.

Sina insiders, the core idea of ​​these adjustments is to allow micro-Bo is no longer rendered complex business systems, but "getting back to basics," back "information flow", "private letter flow" two basic data and business simply come.

In simple terms, the user is no longer seen various "micro" prefix products, but only the messages and private letters, product functional design and integration into the background.

"Now Sina microblogging direction, in two streams, based on the platform from a marketing platform transition to marketing + services." The source said.

At the same time, Sina microblogging update speed has been fully accelerated, mobile client update rate accelerated from two months to one month, small run, move it as far as possible with the pc client experience consistent user experience to avoid fragmentation.

This year, Sina microblogging is accelerating its pace of product updates, increase platform "service" value extension. This year in May, began to throw Page microblogging concept, based on the original microblogging page, provide to the user a richer, differentiated multi-functional services.

Regardless of these measures can not let Sina microblogging "second spring", but at least from the point of view I feel, indeed heavier than before, more chaotic service experience much better, worth the wait.

Tencent: public platform to accelerate open

October 29, Tencent micro-channel platform for new public beta test version is also open.

There are four major new version updates, including opening a new certification system, support services number for the new micro-channel authentication, the new answering system developers as well as more than 380 details of the interface revision.

Points are worth noting: a new version of the opening of the high-technology interface all free; 2, the new version of the open interface only for the service number; 3, the new version of the service number only enterprises or institutions to apply, individuals can not apply, and the introduction of a third-party professional organizations qualification examination.

Obviously, through the upgrade, Tencent once again the increased number of public service platform weight.

This corresponds, in some marketing group, the recent cries rang some, Tencent new "marketing queen" ban once again begin to exert.

With several other strong by the weak are advised to make every effort to different take advantage of the more active Tencent calm, indeed able to win homes.

Tencent's ideas have been very clear, although the addition to games, micro-channel is bound to pay the loop is complete, open O2O marketing ecology, cut a big cake, but it also does not want to subvert the commercialization of its own social ecology roots.

Therefore, micro-channel number on the one hand continue to tighten the living space of the media, marketing, public crackdown number, service number while gradually increasing the authority and cooperation depth.

So, micro-channel with institutional and corporate marketing services space for expanding cooperation, but the impact on the user social experience were minimized.

Can be expected, with open interfaces authority to further expand, micro-channel will also be "Taobao" of: more service numbers will become micro-channel platform "light application" or "micro-site", and micro-channel, will become connected them with Users of the "land bridge."

Baidu : Post Bar is also a big kill

Compared with several other, Baidu fact, there is no force in the social, the most attention recently, or 8% of revenue in financial market shock, "one hundred hair."

Why am I still here come the Baidu column?

In fact, Baidu is not without social networking, but has not reached the big battleground instant messaging only.

In fact, Baidu still has a "big kill": Post Bar. Ten years of experience not only interested in the contents of the theme words together to create the most in line with people's social platform communication features, but a step in the brewing, open B2B, B2C, C2B's platform operators road.

Popularity of the Internet, allows companies not only need to have a "front door" for consumers to understand their own, must also have a can achieve "resident users and to achieve in-depth exchanges" platform.

If the previous Baidu search help companies achieve a "front door" guiding role, then you can paste it features its community platform to help enterprises build a "back garden", resident consumers and achieve efficient interaction.

First look at a set of data: the number of users paste it has now reached 600 million people; interest it reached more than 800 ten thousand; nearly 100 million daily average number of posts, views over two billion times.

Since paste it mostly based on user interest, so the activity of this platform is also very potential and value. With interest as a link, to build up the depth between strangers to acquaintances social pipes. Users not only loyal, but very active. The potential value is undoubtedly solve the "users come from" and "how to leave users" double difficulty.

In fact, Baidu has begun operations.

First in the form of products, and paste it has carried out a new revision, for the first time in a different interest labels more than 800 ten thousand paste it to aggregate the classification, each user can have their own special interest in home, and sync to get through the PC side and mobile phone client.

Second, since a few months earlier, paste it more constantly invited, including business, media, institutions and other partners settled. And started in some enterprises and star paste it platform "test the water" Operators official bar, offering corporate official authorization and customization services. Companies can use a platform to interest and paste it on the basis of the innate geographical advantage, and create a new marketing model to adapt to consumers' soft.

Obviously, Baidu Post Bar is trying to go by decades of accumulated massive amount of active users, ground gas and other characteristics, for enterprises to create "garden", further user stickiness adhesion paste it settled on the platform in the enterprise.

In summary, both the Sina, Ali, Tencent, Baidu still, their platform action, are to cut their own social system to different "open platform" or "service platform" to target institutions and corporate marketing market.

In the past, these markets or online, or where other platforms, such as Taobao.

But with the technology and communications situation changes, they are full shift toward social platform, which is why Ma full force of the key reasons: to and from the significance lies not only offensive, also lies in defense.

This means that the upcoming both mobile social harvest period, it will be a comprehensive competition intense melee engagement period.

Different social products, how solid front, cutting benefits, Judai time to look.

News Source: Sohu it

Author: Wang Yunhui

Qualcomm's mobile event marketing born "traffic jam Trek"

Qualcomm is committed to moving to make life better. Video of these taxis have moved # # raw two-dimensional code, traffic jams through the smart phone scan the QR code, you can summon the magic of mobile tools that will extricate you from traffic jam! Harley-Davidson motorcycles, rickshaws also retro chair, which is when you are most looking forward to in a traffic jam with a smart phone call out of the "moving artifact"? 
except "traffic jam Trek" creative video, but you can also make your own event page # mobile # manifesto born. Write your # mobile # understood born a chance to win your phone bill, Jingdong coupons and gift Xiaolong smartphones 
friends in Beijing chance to get Harley Jiejia service through application to the event page!

Activities address: http://e.weibo.com/1738056157/app_3440428789

http://v.youku.com/v_show/id_XNjEwMjU4NjU2.html

Wechat marketing, how far away?

Remember the beginning of madness do? Marketing can make money doing micro-channel, low-cost high-yield, do not understand? 19,999 yuan to listen to my training, ranging from micro-colored letter Summit, and made emphasis on user experience, Zhang Xiaolong have repeatedly stressed, micro-channel marketing is not done, is doing service.

In the midst of the hustle and bustle after the companies began to pay off tuition reflection, micro-channel nor masters clamored so "artifact" Well! Really can not do marketing. A mobile IM is the essence of things, how could the task of carrying Marketing? How likely do CRM? How can we save the decadent economic situation is not innovative products business? How can you change never wake up sinking the heart of the traditional marketing model.

Subscribe number of push has cooled

Since the introduction of micro-channel subscription number and service number, service number of the most upgraded to die because they can not provide what the cow B services, maintain subscription number is also crumbling, open rates decreased by 50% or more. For corporate subscription number is concerned, nor may find yourself unable to make an excellent platform for subscription. Very simple, ask yourself, would you push companies to focus on one day Introduction public number?

(Note: The subscription number for the media and individuals to provide a new information communication, build better communication between readers and management models, such as our SocialBeta account hisocialbeta official micro-channel is the subscription number, only a day to send the audience 1 information content.)

Service number only rich handsome new toy

Service number is still retained essentially banks and operators, they have enough budget, small is 200,000, then 3,000,000 of H5 large development costs, marketing expenses did not say, and some fast-million level cumulative investment , and have come but for the prize is not a zombie brain residual powder, looking down daily user data, egg pain whooped help.

A new media marketing for many years engaged in the veterans told me to real estate, for example, micro-blog and micro-enterprises are willing to pay for the letter why, largely because of those years did not really let creative "Marketing Director" big bosses to Koichi back please Bale.

And SMEs, even have a database of enterprises, also did not carry out "service", on the one hand Tencent does not provide a good solution, on the other hand, companies do not service gene, domestic enterprises is still a "one-shot deal." thinking. Put it mildly, business owners are savvy owners, before being microblogging cheated, the micro-channel no longer fooled.

(Note: The micro-channel service number to businesses and organizations to provide a more robust business services and user management capabilities to help companies quickly implement new public number of service platforms, such as China Merchants Bank's micro-channel public account is the service number, if you are a cardholder, you can Quick Check credit card bills, lines and points; rapid repayment installment billing application; micro-channel adapter human services; credit card, micro-channel free pen reminder, if not the cardholder, you can do micro-channel card!)

Membership card is not used up

It stands to reason, micro-channel business membership card is the ultimate solution, "Tencent micro-life" is indeed also to provide customers with a complete solution, but the money is collected Degui points, narrow point of service. Later, even Taobao also put forward a little bit out of a spoiler, but unfortunately still not a bubble ring. This demand is mainly based food and beverage industry, the domestic food and beverage, or good business to death, night queuing for half an hour or more, what are they do not need membership cards, and business is not good, get hold of what the membership card is useless .

(Note: The next picture shows Tencent micro-life business use of process)

Micro-letters "discovery" sweep the open

Scan-store or web-dimensional code

User access to electronic membership card

Open to the shop can be used to produce micro-channel

Tencent is not open?

Until today, perhaps the future, Tencent will not open user data and user relationships, to do service in the micro letter is basically impossible. In the public number is not a good business model case, expression, games, pay is tricky business direction. As Tencent speaking, payment is the key, as the number of public enterprises various marketing needs, largely outside the scope of consideration.

Consumers do not buy it

Back in June, when official data showed that the public micro-channel numbers are 1 million, do not know that there are not increased to 2,000,000, the core is Until now, the public knows the user level number is not much, but is 5.0 planes, Let people know that the earth is actually a micro-channel game app, public awareness has been low numbers, so that enterprises in the promotion of micro letter, the difficulty is not small. The so-called micro-payment letter will also encounter the challenges of user habits, who told've got your fill fast hardware Alipay yet.

The so-called marketing entrance just wishful thinking

Before listening to many experts talked about, most do micro-channel marketing portal, user data can be superimposed on the most direct communication between users, but also to complete the database of accumulation, for precision marketing. Male song is also micro-channel operation 2.0's theory, that the micro-channel precision marketing is the ultimate solution. However, from the current market environment, the user's acceptance of a point of view, the so-called product attributes above the entrance only from the judgment, most users do not have this sense, there is no such intention. The most frightening thing is that business owners of this demand is not large, the degree of attention is not enough.

To sum ​​up, as the male song in the " release the micro-channel , "a text describes, micro-channel marketing fiery behind China's economic trends," calm ", Chinese enterprises confused, they need to change their high-tech, six months later, they found , who could not save himself.

Where is the problem?

Everyone has seen millet marketing success and saw the fiery electricity supplier, to see the impact of the Internet on traditional industries, but the majority of enterprises in the mode of thinking, there is no Internet-based marketing idea, Take micro-letters, they just put him as a tool for advocacy and communication, there is no real use to the enterprise product design, user research, channel marketing, market feedback, that is, their products and operations is still the same.

From a marketing concept development trends, relationship marketing is the biggest trend, while fans of the popular economy, donations and a reward is representing the development direction of marketing, marketing is communication, communication is the marketing, the core task is to build relationships, the key not product sales letter made before and after the micro-micro-Bo, but from the start began to design interactive products, allowing customers into the whole process of product life. Such as pre-product design, allowing users to vote, and even provide funds sales process involved in product launches, invitation code application, product or business user community structures and management.

Micro-channel is not used to make traditional marketing because traditional marketing models and practices have been downhill.

Source:http://marketinginchina-gary.blogspot.com

Dove sociological experiment

In fact, you than you think in the United States. How to prove this point? Dove determination and received FBI Gifted criminals portrait artist Gil Zamora, a sociological experiment. The campaign by Ogilvy Brazil operation, Gil Zamora responsible for portrait drawing. First of all, completely invisible to each other isolated, Gil description of their facial features and appearance according to the five women for their portrait. , Gil for the same five women completed a portrait, but the second picture like seen them strangers from that day description. Interestingly, women with their own description and view completely different in the eyes of strangers. In this contrast, Dove discovered the beauty of women "concept to sell out.

cic launches information graph about social media

Social media in China is developing rapidly, and in 2012, the rise of emerging social enterprise social networking, social commerce, pictures social media platform, the emergence of mobile social change the pattern of traditional social networks, become a force to be reckoned force.Summary of the development of Chinese social media in the past year, CIC Chinese social media landscape 2013 officially launched.

2013 pattern map, divided in categories still continues the 2012 pattern ideas, China's social media platform is divided into "core network", "value-added derivative network" basis function network "and" emerging / fine sub-network "four major categories. This classification is mainly based on the functional dependency between the social media platform of the forms of maturity and platforms.

The media force behind the "hammer"

March 27, Overheating finally showed him that the "hammer". This is from the April 8, 2012, he announced that "phone" has an interval of one year. Focused its attention in the media have regarded the merits of Smartisan OS system is good or bad, whether it is worthy of the name, we want to go back to wait and see what more prior to the conference, Overheating is how to succeed "name". Overheating micro blogging sturdy influence, as early as in the previous year Siemens PR war called people had that experience before. Light out of the truth, the leather is always to rely on blowing - the English teachers for the self-confidence of a hammer ROM unambiguous, and has spoken in spike competitors numerous times in his words, is "invincible mad lonely ". Especially the operating system after the conference date is announced, the microblogging Overheating is true to his phone - which is equal to every day to his 2.9 million fans push the hammer ROM advertising information, and fans eagerly anticipating the fun. Subsequently, the 2000 conference tickets also went on Taobao has been looted.

  

What the Marketing Agency of the Future Will Do Differently

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place.

Over time, this role has changed. The digital channels have definitely amplified the need for agencies to evolve and adapt. How people connect to traditional channels like TV, print, radio and out-of-home has changed from their intended purpose of interrupting consumers with a message during content consumption. Social media pushed this even further by forcing brands to engage with consumers — one-on-one — for the public to see, in a very human voice. Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands. Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it.

"Black Mirror": side effects

The human control Earth like slaveholders day is gone. When intelligent terminal to become the most important human prostheses, when social network enough about the policy decision of the media, and when the Technology Direct human thinking when, this sentence will be the British drama "Black Mirror" trying times prophecy awakened human. "Black Mirror" Focus on the insecurity of today's technology and the Internet, preview stylized picture of the world in the future to discuss the negative impact of technology on human life, extreme black humor. The comment was made: "devil's believe that technology is the power to change the world, at least the screenwriter of" black mirror "do not believe, simply dismantle all the media lies woven pieces, before you came to a never seen black frame, black mirror" not black comedy, but painful tragedy, like Jacques Tati shooting the foreseeable future "game time" that the Ministry has comedy to dismantle the pieces, leaving behind only those mechanized Erbinsimo technology on personality is almost devastating symptom of "Black Mirror" revealed bitterly predicted Technology plight of direct human thinking, when the dark side there is no hiding places, the world has become suspicion, doubt, vanity, immorality Paradise Lost. "

information out of control

 

20 worst social media recommendations (Part I)

 More and more "social media experts" distribution network proposals, sometimes based on their limited experience, sometimes is empty. Uneven view of a large number of floating into the network. How to tell which views should be accepted, and what they should not ignore it? The Plum Network Marketers to share the 20 worst social media recommendations and see which speech is to guide you deviate from the correct direction of social media marketing.

Kai-fu Lee: Mobile Internet 2013 Five Trends

Kai-fu Lee expressed his views on the 2013 trend of mobile Internet geeks Park today (January 11), "Innovation Conference on.

 

The outbreak of the 2013 small ads help QR code

      Hungry at night, to identify land relieve hunger. Hotel into the street, and found the door to paste the two-dimensional code; and other meals on the table, pick up a newspaper, advertising on the title page, QR code.

"Super Bowl" blackout how marketing

On Sunday, the United States Football League's annual championship game of the Super Bowl "(Super Bowl) start in New Orleans, this is the most nation's blood boiling annual event, also the highest ratings of TV programs. Technology giants, including Blackberry, Samsung will not hesitate to invest heavily to promote their flagship product advertised during live matches.

However, come as early as inferior to the clever. Yesterday, in the third quarter of the San Francisco 49ers against the Baltimore Ravens game 13 minutes 22 seconds, the stadium suddenly suffered a power outage. Such unexpected incidents no doubt so the organizers embarrassed, but it provides an excellent advertising opportunity for the three companies.

Xi'an Vanke: lead to the return home of a MV Heart

New year approaches, each brand began around the return home, the reunion theme play the family card during the Spring Festival, which micro-film or TVC become the brand of choice for publicity. Pepsi consecutive years to take home the music and FAW Pentium "Let Love home" are one of the representative works, which in many brands of micro-film works, one published by the Shaanxi local singers horse fly The single "Back to Xian" is triggered in the hearts of the people of Xi'an a small return home complex.

Beijing Ogilvy: dumplings preach the gospel

Dumpling has irreplaceable position in the food culture of the Chinese New Year, however, think positive children eight land package on the table dumplings or quite good a lot of effort. If you just want to heighten the atmosphere of the next Chinese New Year with a dumpling, Table mind, perhaps just download an APP  enough.

The cases of socialization marketing for fiscal 2012

2012, micro blog users exceeded 320 million micro-letters have sprung up everywhere declared to have 200 million users, watercress also began their the commercial footsteps, and pops sing emerging social new media applications have to admit that this network half of the times are the social networking world. Accompanied by the growth of the number of users at the same time, all kinds of brand owners and advertising agencies have increasingly familiar since the rules of the game here, social marketing has become the size.

"Good voice" challenger——I am a singer

Nearly two weeks, some of the singers in the weibo said he received "BACK OFF" to invite users, Na Ying also respond to the entry of said support Han Huang Qi Shan, Paul Wong medium not known before the name also frequently appear suddenly, "can not do without you," "Waiting" and other songs are widely shared, and enter the Hunan Satellite TV to open in 2013 years launched Baidu songs top ten, all signals point to the first file of the top singer music showdown reality show "I'm a singer."