"Happy" is the main theme of the
Coca-Cola global advocacy in recent years, Coca-Cola launched the "Happy
ID project in Peru, to encourage a lot of people smile. The Coca-Cola Company
has invested in Peru 30 street miniature photo booth, it can quickly shot for
people with a variety of documents, photos, but with ordinary apparatus, the
only difference is that only when it captured people mouth up, will start. ,
Peru has global happiness index ranking has fallen off in such a way, Coca-Cola
tried to encourage the people of Peru passed a happy mood with a smile.
"Happy ID" campaign will include a series of television, radio,
public relations, graphic, online marketing campaigns, local celebrities will
also participate as happy ambassadorship.
video
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