Why it's difficult for advertising company to recruit people in China

First

well-known advertising companies downtown shortage of people the past two years. 

Shortage to what extent? Shortage to the industry as long as I know HR, director, boss, or buttoned to see me first thing is to ask, is there a person; shortage to a readership 1w + advertisement, attracted only a handful of 5 resumes ; shortage to you want to find art director, beg someone finally took two months to determine a next Monday to entry, and so most of the day Monday, but no one result. You call to ask, people say I'm sorry, I decided not to come. 

A little bit deeper qualified veterans should know that a few years ago before the project can be good. You want to find a copywriter, hiring a resume out of the snow like to fly in your mailbox in a bad mood, a lot of HR random half resume direct throw trash, why did not they have a bad luck yet. 

The rest you can slowly pick, pick qualifications, seniority pick, pick the project experience, pick looks ...... then slow leisurely slow leisurely one by one to call. Early in the day of the interview room was packed, written two faces rounds down the side, and finally there are a few particularly satisfied, okay, go back two weeks and so on. 

So the question is, who are they gone? 

How fast is 4G LTE? DoCoMo teach you three seconds fried prawns

"There are six ingredients prawns," Asuka has just introduced a young hostess was Aunt interrupted, "So began." Aunt let Asuka put on goggles, then egg yolks, flour, shrimp and other ingredients into a variety of transmitters, "the rest of the touch of a button." When the same audience and Asuka is unknown, the energy coming up ...... and exploding with a loud scream Asuka, fried prawn better. Did not see? Here is the slow-motion playback ...... rock music, the prawns wrapped in high-speed flight in the eggs, flour, complete heating, final accurate intraday fall, get! Aunt did not forget to ask: "delicious, right?" Imitated food program actually columns of the ingredients list, in addition to those strange red part of the machine, as well as LTE line. "DoCoMo FULL LTE coverage expanding" ...... 
"Tomorrow, I will introduce the three seconds dumplings" ...... ......

Momo new ad: We'll try to live this way

Following the "total novelty in the side", Momo there are new moves to "your story from start street" as the theme of the new series of commercials has landed major TV and online video platform. It is reported that a total of five in this series of ads will be replaced by "a bowl of dry noodles", "tattoo Story," "Friends town", "wonderful trip," "Teenage Dream Space" tells the story of five Momo Typical users meet new friends and gain new friendships through Momo, make life more wonderful stories, and audience reach emotional resonance.

Sunscreen new idea: Do not hide, come sun it

Sunscreen new idea: Do not hide, come sun it

When we talk about sunscreen when we talking about? Small diamond, white bottles, SPF value soared all the way to high ...... major skin care brands rushed to defend the war broke out the summer sun, such as Neutrogena launched the "sun no dead ends" and "sports afraid of the sun", olay "1 trick isolated 10 tanning light "sunscreen philosophy, all kinds of creative updates out to the streets. However, when these sunscreen products are competing in the high-powered SPF fuss, advocates armed when the sun is not afraid, but its sun MAXAM New shouted "Do not hide, come sun it!" Slogan, unashamedly challenge sun. In the opposite strategy, MAXAM is how to persuade consumers "to the sun it" it?

Step1: creative posters, started the "suction eye," the first battle

MAXAM publicity sunscreen New Products: Oscar bottle - MAXAM Gentle care sunscreen, first in its official microblogging, letter pages released three creative posters, to the effect that its sun into "white eyes", "gossip face", "yin and yang back", as boldly to the sun. The "white eyes", "gossip face", "yin and yang back" is wearing sunglasses, hats and parasols shape after drying marks. Thus, MAXAM think through such exaggerated expressions conveyed to consumers: under sunglasses, hats, parasols cover its hide, as painted MAXAM Oscar bottles, high-powered sunscreen capability allows consumers laid down out of the shadows bold ideas to enjoy the sunshine.

Step2: Free application + Lynx shopping guide

 in this group of posters to attract the attention of consumers, while on the other hand, MAXAM do is so that they can actually feel the strength of the product. MAXAM set up special page called friends "Do not hide, come sun it!" While also providing consumers with channels for free use, and enables them to personally experience the new product sunscreen strength in the Pacific Fashion Network, YOKA Fashion Network. At the same time, MAXAM Lynx official flagship store opened "Do not hide, come sun it!" Sunscreen special, designed to allow the trial did not receive, and consumers interested in the product can successfully purchase.

Step3: skin care experts and fashion Daren fueled by

word of mouth promotion in social networks, MAXAM introduced skincare experts and fashion Daren for KOL, from product composition analysis and product experience point of view, to make a professional review and recommendation , giving consumers more confidence in the product.



When the authority of experts to share their experiences after MAXAM efficacy and selling products have been excellent presentation and effective communication, caused a lot of friends on the product's curiosity and led to more active on the microblogging Daren Beauty "Beauty King and chemists" and "attack attack sheep" spontaneous comments on the product. It is also because of their recommendation, so that users have to change the stereotype of the brand, increasing the product's favor.


No matter what network marketing activities carried out, the key is to make the target audience to understand the advantages of their products, and cause their high level of interest and concern. Re-use of force spread of social media, to get substantial exposure, and interactive nature of social media and unmatched influence the make products get a lot of favorability.

QQ-ads2014 The most outstanding thing wanted

2014 The most outstanding thing wanted

NO.1: procrastination flooding, seriously affecting work, study law, it is time to launch a counterattack.

NO.2: We do not lack passion, no shortage of dreams, perseverance alone just does not stick in the end. Completion of the weight loss goals this summer Goodbye to fat Say.

NO.3: graduation season, do not break up. Feelings are not instant, miserably youth games, need to digest lengthy formative years

NO.4: learn tyrants, learn slag, learn Cock ...... Chinese-style education has created more and more new people, but for young people, the love is also a required course.

NO.5: talent show show festival parade, it is better to do to entertain yourself. Regardless of the stage and more open, whether or not people appreciate, courage to sing his own faction is superior.

More info：please click Marketing in China

Meet the emotional needs of female consumers become critical

Meet the emotional needs of female consumers become critical

Modern female consumers not only for their own purchases, but also starred his daughter, wife, housewife, mother and other multiple purchase roles, do you think this consumer phenomenon is hidden behind what?

  Many women assume a decisive role in the purchase decision is actually a natural family structure, which gives us a lot of inspiration, such as mother, always with a sense of responsibility naturally, so she asked for some products is relatively high. Take for example the catering industry, trust my mother for food sensitivity has strict standards. Therefore, the food brand advertisers when conducting marketing communications, it is necessary to increase the female consumer research and insight.

  What do you think of her in such a shed-century trend of our future, whether we should be more brand advertisers tend to the female market?

  From Baidu big data, the Chinese women more independent, more have their own ideas, their own career woman, life and so made ​​high demands. In this context, from the strategy is concerned, we have the opportunity to skip a functional level, the emotional level to establish interactive relationships with women. The so-called emotional level, is to tell consumers that our products not only meet the actual demand, better able to occupy a place in your life. For such flourish female consumer population, captured her heart is critical. Of course, to seize the female consumer psychology, they still need to dig deeper for more insight.

  Now many women prefer to buy luxury goods, for women, the brand is more important or more important products, which is more appealing to them?

  The most important emotional needs of women are now greater than ever demand for luxury goods, this is a very natural thing. Look beyond the appearance, when you raise the level of income, level of living improve, the pursuit of living getting higher and higher, you are justified to say I want some emotional satisfaction of. However, all the brands you can find an emotional exit from behind, even bought one of the easiest things that can make you feel life becomes better, and this is the strength of the brand.

Source：
http://marketinginchina-gary.blogspot.com/
http://blog.163.com/gyz521125zyg@yeah/

Taiwan's "God of advertising", lingering song

Taiwan's "God of advertising", lingering song 

Recently, Taiwan's Buffalo seasonings launched a series of viral videos, divided into nagging, fruit, girlfriend, meat, father and daughter. 

Advertising includes Buffalo's barbeque sauce and red Congxiang, repeated again and again have people laughing affectionately episode. 

After watching it, that song seems to have a lingering "flowing speckled leaves my face, my son rebellious hurt my heart, what you say is like an ice pick piercing my heartmom was really hurt."

the video http://v.youku.com/v_show/id_XNzI4NTIzNDQw.html
http://blog.163.com/gyz521125zyg@yeah/

As of January 2014 the total number of Chinese mobile Internet users reached 838 million

MIIT website has announced the January 2014 economic operation of the communications industry. Data show that, as of January 2014, the total number of mobile Internet users reached 838 million, penetration rate of mobile phone users reached 67.8%; mobile Internet traffic 133,000,000 G, an increase of 46.9%, the average mobile Internet access flow reached 165.1M, which enhance the mobile Internet traffic accounted to 80.8%, the monthly household mobile Internet traffic reached 139.3M.

In addition, under the double impact of the popularity of OTT applications and spam messages governance, value-added telecommunications companies and enterprises, sending SMS text messages sent sharply, including value-added enterprise messaging volume fell by 26.4%, resulting in total national SMS services only in January 73.56 billion, representing a decrease of 4.5%.

The total number of mobile Internet users reached 838 million 2G number 528 million Internet users

According to the Ministry of Statistics, in January 2014, the national telephone subscribers increased by 4,976,000, the total number of breakthrough 1.5 billion mark, reaching 1.501 billion. Fixed broadband Internet subscribers increased 2.264 million, nearly nine months to one month the highest monthly net total of $ 191 million.

Fixed telephone subscribers continued to decline. January, the national fixed-line telephone users reduce 1,181,000, reached 266 million, accounting for the proportion of telephone users fell 17.7%, down 0.1 percentage points over the previous year. PHS back speed exceeds fixed telephone subscribers, reduce 1.332 million, down 7.376 million, accounting for fixed telephone subscribers increased from the previous year's 3.3% to 2.8%.

Mobile phone users to maintain growth in the 3G drive. January, a net increase of 6.157 million mobile phone users reached 1.235 billion. Which, 3G mobile phone subscribers increased by 17.627 million, a record monthly high of net additions, 3G total number of subscribers reached 419 million, accounting for the proportion of mobile phone users upgrade 2.3 percentage points over the previous year, reaching 33.9%. Which, TD subscribers increased by 14,226,000, the total number of subscribers reached 205 million, accounting for the proportion of 3G users reached 49.0%, compared with the previous year by 1.4 percentage points.

4M broadband users accounted for more than 79.9%. In January, three basic telecom business broadband Internet access subscribers increased by 2.264 million, a total of 191 million, an increase of 10.8%. Enhancing the overall rate of broadband access, 2M or more, 4M and 8M more than broadband users accounted for 96.3%, respectively, 79.9%, 23.9%, an increase 0.1,1.1,1.3 percentage points respectively over the previous year. FTTH steadily, FTTH / 0 subscribers increased by 2.314 million, total users reached 43.137 million, accounting for the proportion of broadband subscribers increased from the previous year's 21.6% to 22.6%.

2G downsizing of Internet users, wireless users by the increased turn-off. In January, the total number of mobile Internet users reached 838 million, an increase of 6.4% penetration of mobile phone users reached 67.8%. With the migration of 2G users to 3G, 2G Internet users continued to decline to 528 million, accounting for the proportion of mobile Internet users has decreased from the previous year's 44.8% to 42.8%. Even by the advent of wireless LAN users last four months after the fall inflection point, a decrease of 9.0 million, reached 16.482 million, accounting for 2% of mobile Internet users, with the end of year.

In addition, in January, China's regional IPTV users eastern, central and western 1729.2,500.7,684.4 million respectively, accounting for 59.3%, 17.2% and 23.5%. National IPTV subscribers are concentrated in three provinces in the eastern region, namely, Jiangsu, Guangdong, Zhejiang, and the provinces of users accounted for 43.7%. Things basic telecom business development companies more balanced regional material eastern, central and western end users reached 2035.4,497.3,763.5 networking million, a net increase over the previous year, respectively, 43.7, 17.1,35.1 million. Things Guangdong end users over the previous year net 145,000, is the fastest growing provinces, the total number of user 3572000, ranked second in the country after the ranks of Jiangsu.

Household up to 165M mobile Internet access traffic accounted for over eighty percent of mobile Internet traffic

According to the Ministry data show that household landline phone call volume decline. January, fixed local call duration was 22.91 billion minutes, down 17.4%. Fixed local telephone MOU reached 86.0 minutes / month households, down 13.7 percent year on year. Length of 4.27 billion minutes fixed long-distance telephone calls, down 19.0%. Fixed calls MOU fell 15.4%, to 16.0 minutes / month households.

Weak growth in mobile voice services, local and long distance moving MOU synchronized decline. By the strong impact of OTT applications, mobile voice call volume growth further slowed down. January, the national mobile phone calls long time to 246.58 billion minutes, an increase of 3.8%, 7.5 percentage points lower than the growth rate of the previous year. Among them, the mobile phone and the local time to move long distance calls, respectively, an increase of 3.8% and 3.5%, 5.7,14.5 percentage points lower than the growth rate of the previous year. As mobile voice services is significantly lower than the growth rate of subscriber growth, average household monthly mobile voice traffic continued to decline.January, mobile local outgoing MOU was 155.6 minutes / month households, moving long distance outgoing MOU was 44.6 minutes / month households, down 5.9%, 6.2%.

Mobile SMS traffic continues to decline, MMS traffic growth fell. And New Year's Eve at the end of a substantial increase in the amount of text messages, prompting the national peer SMS volume in January 43.67 billion, an increase of 11.8%. However, under the double impact of the popularity of OTT applications and spam messages governance, value-added telecommunications companies and enterprises, sending SMS text messages sent sharply, including value-added enterprise messaging volume fell by 26.4%, resulting in total in January nationwide SMS service only 735.6 one hundred million, representing a decrease of 4.5%. MMS traffic growth slowed down, reached a total of 4.98 billion, representing a growth rate decreased from 49.6% to 37.1% over the same period last year.Among them, the amount of 410 million MMS point, representing a decrease of 7.7%, down 14.3 percentage points from the previous month.

Mobile Internet access traffic to maintain rapid growth, accounting for over eighty percent of mobile Internet traffic. January, 133 million mobile Internet access traffic G, an increase of 46.9%, down 6.9 percentage points lower than the growth rate of the previous year, the average mobile Internet traffic reached 165.1M, an increase of 38.6%. Among them, the proportion of mobile Internet traffic increased to 80.8%, average household monthly mobile Internet traffic reached 139.3M. January, the national fixed broadband Internet access length 3.12 trillion minutes, an increase of 26.7%.

http://www.e-sight.cn/7561.html

2014 China mobile advertising industry ecosystem figure

http://marketinginchina-gary.blogspot.com/

Xiaomi Spring Festival Evening Ad

If you have a look at this year's Spring Festival Evening Year of the Horse, it must be a kind of tyrant large network of Internet advertising company feel like Baidu, Tencent, millet, Jingdong, 360, etc. have to seize on CCTV prime time. The millet Nima actually put in prime time for up to one minute of commercials! Tyrant of the world really is not an ordinary person can understand.

Theatrical version: "Our Time"
Earlier on the street "our time", and like to play more than N chicken, a pair of inspirational rhythm brother to counter-attack era: Our name is young and on the road chasing the dream, and we continue to move forward, to explore, to change, to fight, we have come of age, millet, fever born!

http://v.youku.com/v_show/id_XNjY1NDU5MzI4.html

Version 2B: "Forever Young"
Another legend, in fact millet for the horse to stay in the show for several hands have multiple versions of broadcast equipment. Yesterday afternoon, in the micro-Bo Lei Jun millet Gala advertising exposure spare tire "Forever Young", the overall style is to kill Matt, looked a little tired after sleep does not love, to immediately use the "News Network" to cure under this frenzy mood.

http://v.youku.com/v_show/id_XNjcxNDEwNzU2.html

Limited Edition: "Hey" 
The following is a year of millet in the show running commercials, biased product demand, the word is summarized as advertising theme: Hey!

http://v.youku.com/v_show/id_XNTExNzgxMjAw.html

Chinese advertising company recruitment advertising: follow the party, to the front!

Recruitment advertising

If your brain is about to explode hot idea 

If you're a good "shot division" 

If you desire to express creativity horny 

On the front, the organization is calling you！

Meizu push the new brand commercials: pro, do not understand ah!

Meizu push the new brand commercials: pro, do not understand ah! 

Recently, Meizu known by the @ microblogging release date ZHIJAPAN a team in order to "break / homes / off" as the theme of the Japanese-style brand commercials. Its advertising copy for "off / homes / off, only a few things worth to stay, all the way forward, stick people, eventually rewarded."
video
http://v.youku.com/v_show/id_XNjA0MzI3MTE2.html



However, after reading a lot of friends shouted, "totally do not understand!" Another part of the netizens to shoot a Chinese brand so why Japanese style is full of doubts. Pro, do not you read?
source：
http://blog.sina.com.cn/mobile1744533741

TBWA for the Chinese to build a new Adidas advertising campaign "to the sisters in the name of all out effort."

This year Adidas Continue "to sisters in the name of all out effort," and the full attention of female consumers pour launch weekend sports-themed concept dating to encourage love life, love sports girls bring their own sisters, breaking the traditional weekend Dating way to join the ranks of Adidas sport to a colorful vibrant sister weekend sports party.

To this end, TBWA \ Shanghai by describing the different types of groups looking sisters brought joy to use sport to open the weekend time, to show the "TGIF" (Thank God It's Friday the acronym meaning: Thank God it's Friday !) creative ideas, and with a new integrated marketing campaign TV commercials, print ads, outdoor advertising, public relations, digital events, retail and marketing operations in order to bring a different charm of the past campaign for women consumers, encourage female friends and Their sisters in motion all out effort, enjoy the joy of movement.

At the same time, in order to bring together more sisters to join the ranks of the movement, and to help them to better enjoy the weekend sports dating sisters, Adidas launched a new "adidas girls" micro-channel public account.By adding "adidas girls", the sisters can learn new weekend sports content, product information, tips and other information-rich sports more 多阿迪达斯 ready, but you can get encouragement and interactive Hebe from anywhere.

CREDITS
Title: In the name of sisters, all out effort 
Brand: Adidas 
Agency: TBWA \ Shanghai

Source：http://madbrief.com/archives/13126

http://marketinginchina-gary.blogspot.com/

Valentine Marketing: open electricity supplier timeliness of a new model of interactive marketing festival

Valentine Marketing: open electricity supplier timeliness of a new model of interactive marketing festival

February 14 this year, Chinese and Western Valentine's Day, as the business of "Wulin Sheng will," many of the unique marketing Dafa staged. In addition to traditional marketing tactics, the timeliness of social media by means of interactive marketing allows us to see the topic of innovation and practice shines. Where Yi Xun Network "coup combination, the game" punch combinations marketing routines can be said for this special Valentine left a heavy sum. Within 48 hours more than 20 million people in the reading, Sina Weibo, Tencent QQ space micro-channel and accumulated more than 21 million people participate in an interactive, fast and easy release of the official microblogging marketing topics Valentine achieve Weibo 24 hours hot topic list of the top 20 name, creative topic list 3 minutes ago, but also caused a topic of speculation under follow-up reports, including Shenzhen Jing Bao, Shenzhen Financial Life Channel TV, Hebei TV and many other offline media, events, video hits over 3 million times, the spread of micro-channel covering 11.92 million passengers, a three-dimensional integrated interactive marketing, stand out in the Valentine's Day marketing battle. Let us analyze the network fast and easy Valentine's Day punch combination moves:

First punch: Pegasus Meteor Fist - female white-collar workers send microblogging, microblogging Reds follow up, easy to grab fast Moderator

February 8, the second day of work after the holiday, Guangzhou, female white-collar workers in a @ R_ebekah microblogging notepad way tucao return home during the Spring Festival, and gossip to the parents of five days turns forced encounter, End of the story is a female white-collar stand Zhefan offensive, had an excuse to advance the company returned to Guangzhou to work overtime.  

The first two days that on February 9, the female white-collar workers continue to send the article "Now a man beg Raiders" microblogging, microblogging screenshot sun circle of friends can see she tucao forced encounter, friends who have helped her advice I hope she soon a man. After the female white-collar microblogging issued, although the crowd did not cause most people, but it caused a large @ HAPPY Zhangjiang active on the microblogging attention. At 9:00 on February 10 less, @ HAPPY Zhangjiang female white-collar tucao according to which the creation of a micro-blog "once a man # 2014" satin and @ this female white-collar workers, and soon spread microblogging this entry a, which is less than one hour microblogging has become popular Weibo microblogging, ranked CCTV hot news before popular Weibo standings four.

Meanwhile, some other famous microblogging queen began to follow up on this microblogging, there are now a variety of men based on # 2014 # topic in the microblogging circle caused fermentation, heat continued to rise, the various scripts began to emerge. 

Easy fast network brand marketing teams to quickly capture this topic, and a premonition of this topic will continue to rise, so take advantage of fast and easy to grab a quick official blog # 2014 # topic Moderator men there immediately. Yi Xun Network Why do you want to grab this topic, the story had to live from one end of December 2013, packed to the story of courtship.

December 28, 2013, Yi Xun Network received a special order consultation. A Shenzhen users want tomorrow to be able to pack their own girlfriend, engaged in a memorable marriage proposal, out of consideration for the execution easy fast network service concept and testing fast and easy net operating divisions, easy fast network to respond quickly to this user needs, and within 12 hours to complete the easy fast Angels rehearsal, logistics and preparation of a series of meticulous work, at December 29, 2013 to achieve a perfect evening packed themselves into the user's window on the world of work carried out in a girlfriend show the desire to marry, and the user's consent were full video. Quick and easy to make this process fast network into a beautiful video, and with the consent of the parties agree released. Yi Xun Network Marketing Team figuring 2014 show how to combine real video launched this round of brand marketing during Valentine's Day.

February 10, Valentine's Day in the West before the collusion of various topics of love avalanche has begun, fast and easy net brand marketing team pay close attention to social media, "timeliness, interactive" character, hoping to find an appropriate topic to cut marketing, from implanted easy fast network "Lightning send" brand communication points, so there was this trick to grab more topics moderator.

The second punch, cut through the autumn boxing star - topic PK, girlfriends hair Bo, a hot topic of heat to raise the event ......

After looting the topic moderator, fast and easy implantation followed the official blog topic PK activity, and then combine Feb. 10 day "event in Dongguan," "Spring Festival Tucao", "called the beast" and other popular events for secondary UGC creation, continued to push men # 2014 # topic have heat immediately realized the first round of strong brand exposure.

By pushing up the heat, so # 2014 # topic immediately became a man Sina hot topic, and use quick and easy fast network moderator privileges to initiate fast and easy net Valentine activity, while the live video content packaged marry top, causing netizens topic Continue onlookers and dissemination:

Easy to use fast network official website topic Moderator activities recommended within 24 hours more than 50,000 people to participate.

Just this time, the live video packaged marry actress girlfriends also made this video microblogging and blessings girlfriends, the official website of easy fast forwarding this microblogging quickly and easily fast network implanted in microblogging " sent three times a day, the mission will be to "send a lightning idea. This fast and easy Angels "Lightning Love Song" microblogging, within six hours on more than 30 million people in the amount of reading.This same micro-channel from the media also joined the array of marketing, many large publication of this micro-channel video-related news, the number of fans covering about 10,920,000.

video url

http://v.qq.com/cover/2/2syldep57g80rin.html?vid=g0125389sel

Third Fist: Tiger Crane double fist - flush the line to grab the explosion of online media, the effect pushed higher

Based on the formation of hot spots on the microblogging easy fast rapidly integrate resources, increase the intensity smitten synchronization initiate interactive communication activities in the micro-channel fast and easy to QQ space - "to help boudoir headlines on honey, good man immediately come" nearly 30 million people within 24 hours of reading, and nearly 2 million people participate in interactive activities.

                                                          Yi Xun official micro-channel

Yi Xun Network official certification QQ space

Multi-burst of publicity momentum attracted media attention, this time, the print media and television media with the topic of packing heat traced to marry live events, Shenzhen Jing Bao, Hebei TV, Shenzhen TV Financial Life Channel evening prime time flagship program " economic life story "broadcast and other media have been largely reported. With events spread pushed up the real package marry this video hits during the Valentine's Day traffic reached more than 300 million.

 Shenzhen Jing Bao reported in newspapers and micro-channel synchronous

Shenzhen Metro Video

Hebei TV coverage

Meanwhile, the official blog fast and easy with the "Beijing love story" staged on the official blog were implanted in the content publishing, led more than 1,200 people forward. Combination of attack more than three Kata Road, # 2014 to # and immediately a man to marry a real event packed with "love" theme string up, with high heat, fast and easy network set up quickly store, the topic of event marketing related to sales, to achieve a complete closed-loop, the perfect ending. 

 Yi Xun official blog with the "Beijing love story" propaganda

Easy and fast network quickly established store sales events related topics

 The combination of the hot topics of love contemporary society has been able to spread the brand to achieve such a warm response, mainly due to easy fast social media branding team "interactive" has a profound understanding of the routine use of innovative marketing model, a full range of resource mobilization, strike combination attack Valentine's Day, so both online and offline promotion fans get through interaction through social media platforms; simultaneously based on user behavior on the mobile Internet (the pursuit of simple and quick access to information) to analyze, execute "timeliness interaction" strategy, emphasizing hotspots capture and rapid response capability, coupled with the "love" of this timeless topic, users can not only resonate caused them to actively participate in interactive, which with easy to Motion Network "Lightning Song" brand concept has a relatively good fit, let Yi Xun Network "lightning fast" character has been fully reflected in the dissemination.

Brand: Yi Xun

Project: Easy Valentine's Day fast network marketing

http://marketinginchina-gary.blogspot.com/