As of January 2014 the total number of Chinese mobile Internet users reached 838 million

MIIT website has announced the January 2014 economic operation of the communications industry. Data show that, as of January 2014, the total number of mobile Internet users reached 838 million, penetration rate of mobile phone users reached 67.8%; mobile Internet traffic 133,000,000 G, an increase of 46.9%, the average mobile Internet access flow reached 165.1M, which enhance the mobile Internet traffic accounted to 80.8%, the monthly household mobile Internet traffic reached 139.3M.

In addition, under the double impact of the popularity of OTT applications and spam messages governance, value-added telecommunications companies and enterprises, sending SMS text messages sent sharply, including value-added enterprise messaging volume fell by 26.4%, resulting in total national SMS services only in January 73.56 billion, representing a decrease of 4.5%.

The total number of mobile Internet users reached 838 million 2G number 528 million Internet users

According to the Ministry of Statistics, in January 2014, the national telephone subscribers increased by 4,976,000, the total number of breakthrough 1.5 billion mark, reaching 1.501 billion. Fixed broadband Internet subscribers increased 2.264 million, nearly nine months to one month the highest monthly net total of $ 191 million.

Fixed telephone subscribers continued to decline. January, the national fixed-line telephone users reduce 1,181,000, reached 266 million, accounting for the proportion of telephone users fell 17.7%, down 0.1 percentage points over the previous year. PHS back speed exceeds fixed telephone subscribers, reduce 1.332 million, down 7.376 million, accounting for fixed telephone subscribers increased from the previous year's 3.3% to 2.8%.

Mobile phone users to maintain growth in the 3G drive. January, a net increase of 6.157 million mobile phone users reached 1.235 billion. Which, 3G mobile phone subscribers increased by 17.627 million, a record monthly high of net additions, 3G total number of subscribers reached 419 million, accounting for the proportion of mobile phone users upgrade 2.3 percentage points over the previous year, reaching 33.9%. Which, TD subscribers increased by 14,226,000, the total number of subscribers reached 205 million, accounting for the proportion of 3G users reached 49.0%, compared with the previous year by 1.4 percentage points.

4M broadband users accounted for more than 79.9%. In January, three basic telecom business broadband Internet access subscribers increased by 2.264 million, a total of 191 million, an increase of 10.8%. Enhancing the overall rate of broadband access, 2M or more, 4M and 8M more than broadband users accounted for 96.3%, respectively, 79.9%, 23.9%, an increase 0.1,1.1,1.3 percentage points respectively over the previous year. FTTH steadily, FTTH / 0 subscribers increased by 2.314 million, total users reached 43.137 million, accounting for the proportion of broadband subscribers increased from the previous year's 21.6% to 22.6%.

2G downsizing of Internet users, wireless users by the increased turn-off. In January, the total number of mobile Internet users reached 838 million, an increase of 6.4% penetration of mobile phone users reached 67.8%. With the migration of 2G users to 3G, 2G Internet users continued to decline to 528 million, accounting for the proportion of mobile Internet users has decreased from the previous year's 44.8% to 42.8%. Even by the advent of wireless LAN users last four months after the fall inflection point, a decrease of 9.0 million, reached 16.482 million, accounting for 2% of mobile Internet users, with the end of year.

In addition, in January, China's regional IPTV users eastern, central and western 1729.2,500.7,684.4 million respectively, accounting for 59.3%, 17.2% and 23.5%. National IPTV subscribers are concentrated in three provinces in the eastern region, namely, Jiangsu, Guangdong, Zhejiang, and the provinces of users accounted for 43.7%. Things basic telecom business development companies more balanced regional material eastern, central and western end users reached 2035.4,497.3,763.5 networking million, a net increase over the previous year, respectively, 43.7, 17.1,35.1 million. Things Guangdong end users over the previous year net 145,000, is the fastest growing provinces, the total number of user 3572000, ranked second in the country after the ranks of Jiangsu.

Household up to 165M mobile Internet access traffic accounted for over eighty percent of mobile Internet traffic

According to the Ministry data show that household landline phone call volume decline. January, fixed local call duration was 22.91 billion minutes, down 17.4%. Fixed local telephone MOU reached 86.0 minutes / month households, down 13.7 percent year on year. Length of 4.27 billion minutes fixed long-distance telephone calls, down 19.0%. Fixed calls MOU fell 15.4%, to 16.0 minutes / month households.

Weak growth in mobile voice services, local and long distance moving MOU synchronized decline. By the strong impact of OTT applications, mobile voice call volume growth further slowed down. January, the national mobile phone calls long time to 246.58 billion minutes, an increase of 3.8%, 7.5 percentage points lower than the growth rate of the previous year. Among them, the mobile phone and the local time to move long distance calls, respectively, an increase of 3.8% and 3.5%, 5.7,14.5 percentage points lower than the growth rate of the previous year. As mobile voice services is significantly lower than the growth rate of subscriber growth, average household monthly mobile voice traffic continued to decline.January, mobile local outgoing MOU was 155.6 minutes / month households, moving long distance outgoing MOU was 44.6 minutes / month households, down 5.9%, 6.2%.

Mobile SMS traffic continues to decline, MMS traffic growth fell. And New Year's Eve at the end of a substantial increase in the amount of text messages, prompting the national peer SMS volume in January 43.67 billion, an increase of 11.8%. However, under the double impact of the popularity of OTT applications and spam messages governance, value-added telecommunications companies and enterprises, sending SMS text messages sent sharply, including value-added enterprise messaging volume fell by 26.4%, resulting in total in January nationwide SMS service only 735.6 one hundred million, representing a decrease of 4.5%. MMS traffic growth slowed down, reached a total of 4.98 billion, representing a growth rate decreased from 49.6% to 37.1% over the same period last year.Among them, the amount of 410 million MMS point, representing a decrease of 7.7%, down 14.3 percentage points from the previous month.

Mobile Internet access traffic to maintain rapid growth, accounting for over eighty percent of mobile Internet traffic. January, 133 million mobile Internet access traffic G, an increase of 46.9%, down 6.9 percentage points lower than the growth rate of the previous year, the average mobile Internet traffic reached 165.1M, an increase of 38.6%. Among them, the proportion of mobile Internet traffic increased to 80.8%, average household monthly mobile Internet traffic reached 139.3M. January, the national fixed broadband Internet access length 3.12 trillion minutes, an increase of 26.7%.

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2014 China mobile advertising industry ecosystem figure

http://marketinginchina-gary.blogspot.com/

Wechat marketing, how far away?

Remember the beginning of madness do? Marketing can make money doing micro-channel, low-cost high-yield, do not understand? 19,999 yuan to listen to my training, ranging from micro-colored letter Summit, and made emphasis on user experience, Zhang Xiaolong have repeatedly stressed, micro-channel marketing is not done, is doing service.

In the midst of the hustle and bustle after the companies began to pay off tuition reflection, micro-channel nor masters clamored so "artifact" Well! Really can not do marketing. A mobile IM is the essence of things, how could the task of carrying Marketing? How likely do CRM? How can we save the decadent economic situation is not innovative products business? How can you change never wake up sinking the heart of the traditional marketing model.

Subscribe number of push has cooled

Since the introduction of micro-channel subscription number and service number, service number of the most upgraded to die because they can not provide what the cow B services, maintain subscription number is also crumbling, open rates decreased by 50% or more. For corporate subscription number is concerned, nor may find yourself unable to make an excellent platform for subscription. Very simple, ask yourself, would you push companies to focus on one day Introduction public number?

(Note: The subscription number for the media and individuals to provide a new information communication, build better communication between readers and management models, such as our SocialBeta account hisocialbeta official micro-channel is the subscription number, only a day to send the audience 1 information content.)

Service number only rich handsome new toy

Service number is still retained essentially banks and operators, they have enough budget, small is 200,000, then 3,000,000 of H5 large development costs, marketing expenses did not say, and some fast-million level cumulative investment , and have come but for the prize is not a zombie brain residual powder, looking down daily user data, egg pain whooped help.

A new media marketing for many years engaged in the veterans told me to real estate, for example, micro-blog and micro-enterprises are willing to pay for the letter why, largely because of those years did not really let creative "Marketing Director" big bosses to Koichi back please Bale.

And SMEs, even have a database of enterprises, also did not carry out "service", on the one hand Tencent does not provide a good solution, on the other hand, companies do not service gene, domestic enterprises is still a "one-shot deal." thinking. Put it mildly, business owners are savvy owners, before being microblogging cheated, the micro-channel no longer fooled.

(Note: The micro-channel service number to businesses and organizations to provide a more robust business services and user management capabilities to help companies quickly implement new public number of service platforms, such as China Merchants Bank's micro-channel public account is the service number, if you are a cardholder, you can Quick Check credit card bills, lines and points; rapid repayment installment billing application; micro-channel adapter human services; credit card, micro-channel free pen reminder, if not the cardholder, you can do micro-channel card!)

Membership card is not used up

It stands to reason, micro-channel business membership card is the ultimate solution, "Tencent micro-life" is indeed also to provide customers with a complete solution, but the money is collected Degui points, narrow point of service. Later, even Taobao also put forward a little bit out of a spoiler, but unfortunately still not a bubble ring. This demand is mainly based food and beverage industry, the domestic food and beverage, or good business to death, night queuing for half an hour or more, what are they do not need membership cards, and business is not good, get hold of what the membership card is useless .

(Note: The next picture shows Tencent micro-life business use of process)

Micro-letters "discovery" sweep the open

Scan-store or web-dimensional code

User access to electronic membership card

Open to the shop can be used to produce micro-channel

Tencent is not open?

Until today, perhaps the future, Tencent will not open user data and user relationships, to do service in the micro letter is basically impossible. In the public number is not a good business model case, expression, games, pay is tricky business direction. As Tencent speaking, payment is the key, as the number of public enterprises various marketing needs, largely outside the scope of consideration.

Consumers do not buy it

Back in June, when official data showed that the public micro-channel numbers are 1 million, do not know that there are not increased to 2,000,000, the core is Until now, the public knows the user level number is not much, but is 5.0 planes, Let people know that the earth is actually a micro-channel game app, public awareness has been low numbers, so that enterprises in the promotion of micro letter, the difficulty is not small. The so-called micro-payment letter will also encounter the challenges of user habits, who told've got your fill fast hardware Alipay yet.

The so-called marketing entrance just wishful thinking

Before listening to many experts talked about, most do micro-channel marketing portal, user data can be superimposed on the most direct communication between users, but also to complete the database of accumulation, for precision marketing. Male song is also micro-channel operation 2.0's theory, that the micro-channel precision marketing is the ultimate solution. However, from the current market environment, the user's acceptance of a point of view, the so-called product attributes above the entrance only from the judgment, most users do not have this sense, there is no such intention. The most frightening thing is that business owners of this demand is not large, the degree of attention is not enough.

To sum ​​up, as the male song in the " release the micro-channel , "a text describes, micro-channel marketing fiery behind China's economic trends," calm ", Chinese enterprises confused, they need to change their high-tech, six months later, they found , who could not save himself.

Where is the problem?

Everyone has seen millet marketing success and saw the fiery electricity supplier, to see the impact of the Internet on traditional industries, but the majority of enterprises in the mode of thinking, there is no Internet-based marketing idea, Take micro-letters, they just put him as a tool for advocacy and communication, there is no real use to the enterprise product design, user research, channel marketing, market feedback, that is, their products and operations is still the same.

From a marketing concept development trends, relationship marketing is the biggest trend, while fans of the popular economy, donations and a reward is representing the development direction of marketing, marketing is communication, communication is the marketing, the core task is to build relationships, the key not product sales letter made before and after the micro-micro-Bo, but from the start began to design interactive products, allowing customers into the whole process of product life. Such as pre-product design, allowing users to vote, and even provide funds sales process involved in product launches, invitation code application, product or business user community structures and management.

Micro-channel is not used to make traditional marketing because traditional marketing models and practices have been downhill.

Source:http://marketinginchina-gary.blogspot.com

Marketing in the audience a good impression so that the three methods

Marketing Methods

If you want potential customers to notice your site exists, but is only active in the network is not enough. For website marketing is extremely important, especially people the impression that your site, especially in the evaluation of your network.

According to an online marketing company research, consumer before the purchase, 97% of consumers in the online study, 90% of people were online comments affect their purchasing decisions.

So how do you leave your target audience with the best impression? Three simple ways to build a good online reputation, take a look at the information below chart.

转自市场推广http://yingxiao-daren.com/shichangtuiguangyingxiangshenke/

Kai-fu Lee: Mobile Internet 2013 Five Trends

Kai-fu Lee expressed his views on the 2013 trend of mobile Internet geeks Park today (January 11), "Innovation Conference on.