Sunscreen new idea: Do not hide, come sun it

Sunscreen new idea: Do not hide, come sun it

When we talk about sunscreen when we talking about? Small diamond, white bottles, SPF value soared all the way to high ...... major skin care brands rushed to defend the war broke out the summer sun, such as Neutrogena launched the "sun no dead ends" and "sports afraid of the sun", olay "1 trick isolated 10 tanning light "sunscreen philosophy, all kinds of creative updates out to the streets. However, when these sunscreen products are competing in the high-powered SPF fuss, advocates armed when the sun is not afraid, but its sun MAXAM New shouted "Do not hide, come sun it!" Slogan, unashamedly challenge sun. In the opposite strategy, MAXAM is how to persuade consumers "to the sun it" it?

Step1: creative posters, started the "suction eye," the first battle

MAXAM publicity sunscreen New Products: Oscar bottle - MAXAM Gentle care sunscreen, first in its official microblogging, letter pages released three creative posters, to the effect that its sun into "white eyes", "gossip face", "yin and yang back", as boldly to the sun. The "white eyes", "gossip face", "yin and yang back" is wearing sunglasses, hats and parasols shape after drying marks. Thus, MAXAM think through such exaggerated expressions conveyed to consumers: under sunglasses, hats, parasols cover its hide, as painted MAXAM Oscar bottles, high-powered sunscreen capability allows consumers laid down out of the shadows bold ideas to enjoy the sunshine.

Step2: Free application + Lynx shopping guide

 in this group of posters to attract the attention of consumers, while on the other hand, MAXAM do is so that they can actually feel the strength of the product. MAXAM set up special page called friends "Do not hide, come sun it!" While also providing consumers with channels for free use, and enables them to personally experience the new product sunscreen strength in the Pacific Fashion Network, YOKA Fashion Network. At the same time, MAXAM Lynx official flagship store opened "Do not hide, come sun it!" Sunscreen special, designed to allow the trial did not receive, and consumers interested in the product can successfully purchase.

Step3: skin care experts and fashion Daren fueled by

word of mouth promotion in social networks, MAXAM introduced skincare experts and fashion Daren for KOL, from product composition analysis and product experience point of view, to make a professional review and recommendation , giving consumers more confidence in the product.



When the authority of experts to share their experiences after MAXAM efficacy and selling products have been excellent presentation and effective communication, caused a lot of friends on the product's curiosity and led to more active on the microblogging Daren Beauty "Beauty King and chemists" and "attack attack sheep" spontaneous comments on the product. It is also because of their recommendation, so that users have to change the stereotype of the brand, increasing the product's favor.


No matter what network marketing activities carried out, the key is to make the target audience to understand the advantages of their products, and cause their high level of interest and concern. Re-use of force spread of social media, to get substantial exposure, and interactive nature of social media and unmatched influence the make products get a lot of favorability.

QQ-ads2014 The most outstanding thing wanted

2014 The most outstanding thing wanted

NO.1: procrastination flooding, seriously affecting work, study law, it is time to launch a counterattack.

NO.2: We do not lack passion, no shortage of dreams, perseverance alone just does not stick in the end. Completion of the weight loss goals this summer Goodbye to fat Say.

NO.3: graduation season, do not break up. Feelings are not instant, miserably youth games, need to digest lengthy formative years

NO.4: learn tyrants, learn slag, learn Cock ...... Chinese-style education has created more and more new people, but for young people, the love is also a required course.

NO.5: talent show show festival parade, it is better to do to entertain yourself. Regardless of the stage and more open, whether or not people appreciate, courage to sing his own faction is superior.

More info：please click Marketing in China

Meet the emotional needs of female consumers become critical

Meet the emotional needs of female consumers become critical

Modern female consumers not only for their own purchases, but also starred his daughter, wife, housewife, mother and other multiple purchase roles, do you think this consumer phenomenon is hidden behind what?

  Many women assume a decisive role in the purchase decision is actually a natural family structure, which gives us a lot of inspiration, such as mother, always with a sense of responsibility naturally, so she asked for some products is relatively high. Take for example the catering industry, trust my mother for food sensitivity has strict standards. Therefore, the food brand advertisers when conducting marketing communications, it is necessary to increase the female consumer research and insight.

  What do you think of her in such a shed-century trend of our future, whether we should be more brand advertisers tend to the female market?

  From Baidu big data, the Chinese women more independent, more have their own ideas, their own career woman, life and so made ​​high demands. In this context, from the strategy is concerned, we have the opportunity to skip a functional level, the emotional level to establish interactive relationships with women. The so-called emotional level, is to tell consumers that our products not only meet the actual demand, better able to occupy a place in your life. For such flourish female consumer population, captured her heart is critical. Of course, to seize the female consumer psychology, they still need to dig deeper for more insight.

  Now many women prefer to buy luxury goods, for women, the brand is more important or more important products, which is more appealing to them?

  The most important emotional needs of women are now greater than ever demand for luxury goods, this is a very natural thing. Look beyond the appearance, when you raise the level of income, level of living improve, the pursuit of living getting higher and higher, you are justified to say I want some emotional satisfaction of. However, all the brands you can find an emotional exit from behind, even bought one of the easiest things that can make you feel life becomes better, and this is the strength of the brand.

Source：
http://marketinginchina-gary.blogspot.com/
http://blog.163.com/gyz521125zyg@yeah/

Did you do over the plane Japanese?

Thank you for taking the time to see me busy
 Not think that report
 Here are some Japanese plane

http://waaaat.welovead.com/cn/top/detail/807weswAj.html?utm_source=WELOVEAD_LIST&utm_campaign=70171d6b96-%E4%B8%80%E5%91%A8%E5%88%9B%E6%84%8F%E5%9B%9E%E9%A1%BE+by+waaaat.com+2014.06.11&utm_medium=email&utm_term=0_701af8315f-70171d6b96-12471209

Taiwan's "God of advertising", lingering song

Taiwan's "God of advertising", lingering song 

Recently, Taiwan's Buffalo seasonings launched a series of viral videos, divided into nagging, fruit, girlfriend, meat, father and daughter. 

Advertising includes Buffalo's barbeque sauce and red Congxiang, repeated again and again have people laughing affectionately episode. 

After watching it, that song seems to have a lingering "flowing speckled leaves my face, my son rebellious hurt my heart, what you say is like an ice pick piercing my heartmom was really hurt."

the video http://v.youku.com/v_show/id_XNzI4NTIzNDQw.html
http://blog.163.com/gyz521125zyg@yeah/

"Phubbing" must-see movie "Look Up"

"Phubbing" must-see movie "Look Up" 

All these technologies we are just an illusion: Social, Friendship, inclusive sense, when you leave this device, you see a chaotic world, a world we have become slaves of Science and Technology, an information by some greedy bastards to sell to sell world, a self-interested, self-image, self-promotion in the world, Dajiadoumang share, and neglected emotions.

"Look Up" is an indictment "Phubbing" flood of video, it produced by the British Gary Turk, short film tells the story of a man's life possible.

the video： http://v.youku.com/v_show/id_XNzA5MDIzMzMy.html

Kind of miss, MADE IN CHINA

A palm-leaf fan , a few leather portfolio, those years you worked hard for a certificate and the pile of marbles scattered on the ground ...... branded with our memories of a hot era .

At that time , we did not head the brand , MADE IN CHINA played under the banner of supplies so inadvertently been used for generations , over time, its value had overrun the object itself , as a key to the covered time , they communicated the rustic 's and unusual warmth.

No Versace, Chanel No , no Bulgari , Armani ...... no nothing of a child, we can actually laughed so contented , but rather Now, in order to cater to their heart 's desire is difficult to fill the gully , we began to busy have no time to sit down Koucha , busy parents do not have the leisure to accompany the old good talk , too busy to have no interest in small reward never walked around the plants and trees .

Today, we have long been accustomed to use a field of the high cost of travel to deliberately create peace of mind , different only in that it was really fun , although it was also taking the pace , but the heart has never let go , because too many people believe , happy, happy , elegant, beautiful all get together and we can not arrive together in the ocean .

As of January 2014 the total number of Chinese mobile Internet users reached 838 million

MIIT website has announced the January 2014 economic operation of the communications industry. Data show that, as of January 2014, the total number of mobile Internet users reached 838 million, penetration rate of mobile phone users reached 67.8%; mobile Internet traffic 133,000,000 G, an increase of 46.9%, the average mobile Internet access flow reached 165.1M, which enhance the mobile Internet traffic accounted to 80.8%, the monthly household mobile Internet traffic reached 139.3M.

In addition, under the double impact of the popularity of OTT applications and spam messages governance, value-added telecommunications companies and enterprises, sending SMS text messages sent sharply, including value-added enterprise messaging volume fell by 26.4%, resulting in total national SMS services only in January 73.56 billion, representing a decrease of 4.5%.

The total number of mobile Internet users reached 838 million 2G number 528 million Internet users

According to the Ministry of Statistics, in January 2014, the national telephone subscribers increased by 4,976,000, the total number of breakthrough 1.5 billion mark, reaching 1.501 billion. Fixed broadband Internet subscribers increased 2.264 million, nearly nine months to one month the highest monthly net total of $ 191 million.

Fixed telephone subscribers continued to decline. January, the national fixed-line telephone users reduce 1,181,000, reached 266 million, accounting for the proportion of telephone users fell 17.7%, down 0.1 percentage points over the previous year. PHS back speed exceeds fixed telephone subscribers, reduce 1.332 million, down 7.376 million, accounting for fixed telephone subscribers increased from the previous year's 3.3% to 2.8%.

Mobile phone users to maintain growth in the 3G drive. January, a net increase of 6.157 million mobile phone users reached 1.235 billion. Which, 3G mobile phone subscribers increased by 17.627 million, a record monthly high of net additions, 3G total number of subscribers reached 419 million, accounting for the proportion of mobile phone users upgrade 2.3 percentage points over the previous year, reaching 33.9%. Which, TD subscribers increased by 14,226,000, the total number of subscribers reached 205 million, accounting for the proportion of 3G users reached 49.0%, compared with the previous year by 1.4 percentage points.

4M broadband users accounted for more than 79.9%. In January, three basic telecom business broadband Internet access subscribers increased by 2.264 million, a total of 191 million, an increase of 10.8%. Enhancing the overall rate of broadband access, 2M or more, 4M and 8M more than broadband users accounted for 96.3%, respectively, 79.9%, 23.9%, an increase 0.1,1.1,1.3 percentage points respectively over the previous year. FTTH steadily, FTTH / 0 subscribers increased by 2.314 million, total users reached 43.137 million, accounting for the proportion of broadband subscribers increased from the previous year's 21.6% to 22.6%.

2G downsizing of Internet users, wireless users by the increased turn-off. In January, the total number of mobile Internet users reached 838 million, an increase of 6.4% penetration of mobile phone users reached 67.8%. With the migration of 2G users to 3G, 2G Internet users continued to decline to 528 million, accounting for the proportion of mobile Internet users has decreased from the previous year's 44.8% to 42.8%. Even by the advent of wireless LAN users last four months after the fall inflection point, a decrease of 9.0 million, reached 16.482 million, accounting for 2% of mobile Internet users, with the end of year.

In addition, in January, China's regional IPTV users eastern, central and western 1729.2,500.7,684.4 million respectively, accounting for 59.3%, 17.2% and 23.5%. National IPTV subscribers are concentrated in three provinces in the eastern region, namely, Jiangsu, Guangdong, Zhejiang, and the provinces of users accounted for 43.7%. Things basic telecom business development companies more balanced regional material eastern, central and western end users reached 2035.4,497.3,763.5 networking million, a net increase over the previous year, respectively, 43.7, 17.1,35.1 million. Things Guangdong end users over the previous year net 145,000, is the fastest growing provinces, the total number of user 3572000, ranked second in the country after the ranks of Jiangsu.

Household up to 165M mobile Internet access traffic accounted for over eighty percent of mobile Internet traffic

According to the Ministry data show that household landline phone call volume decline. January, fixed local call duration was 22.91 billion minutes, down 17.4%. Fixed local telephone MOU reached 86.0 minutes / month households, down 13.7 percent year on year. Length of 4.27 billion minutes fixed long-distance telephone calls, down 19.0%. Fixed calls MOU fell 15.4%, to 16.0 minutes / month households.

Weak growth in mobile voice services, local and long distance moving MOU synchronized decline. By the strong impact of OTT applications, mobile voice call volume growth further slowed down. January, the national mobile phone calls long time to 246.58 billion minutes, an increase of 3.8%, 7.5 percentage points lower than the growth rate of the previous year. Among them, the mobile phone and the local time to move long distance calls, respectively, an increase of 3.8% and 3.5%, 5.7,14.5 percentage points lower than the growth rate of the previous year. As mobile voice services is significantly lower than the growth rate of subscriber growth, average household monthly mobile voice traffic continued to decline.January, mobile local outgoing MOU was 155.6 minutes / month households, moving long distance outgoing MOU was 44.6 minutes / month households, down 5.9%, 6.2%.

Mobile SMS traffic continues to decline, MMS traffic growth fell. And New Year's Eve at the end of a substantial increase in the amount of text messages, prompting the national peer SMS volume in January 43.67 billion, an increase of 11.8%. However, under the double impact of the popularity of OTT applications and spam messages governance, value-added telecommunications companies and enterprises, sending SMS text messages sent sharply, including value-added enterprise messaging volume fell by 26.4%, resulting in total in January nationwide SMS service only 735.6 one hundred million, representing a decrease of 4.5%. MMS traffic growth slowed down, reached a total of 4.98 billion, representing a growth rate decreased from 49.6% to 37.1% over the same period last year.Among them, the amount of 410 million MMS point, representing a decrease of 7.7%, down 14.3 percentage points from the previous month.

Mobile Internet access traffic to maintain rapid growth, accounting for over eighty percent of mobile Internet traffic. January, 133 million mobile Internet access traffic G, an increase of 46.9%, down 6.9 percentage points lower than the growth rate of the previous year, the average mobile Internet traffic reached 165.1M, an increase of 38.6%. Among them, the proportion of mobile Internet traffic increased to 80.8%, average household monthly mobile Internet traffic reached 139.3M. January, the national fixed broadband Internet access length 3.12 trillion minutes, an increase of 26.7%.

http://www.e-sight.cn/7561.html

2014 China mobile advertising industry ecosystem figure

http://marketinginchina-gary.blogspot.com/

Xiaomi Spring Festival Evening Ad

If you have a look at this year's Spring Festival Evening Year of the Horse, it must be a kind of tyrant large network of Internet advertising company feel like Baidu, Tencent, millet, Jingdong, 360, etc. have to seize on CCTV prime time. The millet Nima actually put in prime time for up to one minute of commercials! Tyrant of the world really is not an ordinary person can understand.

Theatrical version: "Our Time"
Earlier on the street "our time", and like to play more than N chicken, a pair of inspirational rhythm brother to counter-attack era: Our name is young and on the road chasing the dream, and we continue to move forward, to explore, to change, to fight, we have come of age, millet, fever born!

http://v.youku.com/v_show/id_XNjY1NDU5MzI4.html

Version 2B: "Forever Young"
Another legend, in fact millet for the horse to stay in the show for several hands have multiple versions of broadcast equipment. Yesterday afternoon, in the micro-Bo Lei Jun millet Gala advertising exposure spare tire "Forever Young", the overall style is to kill Matt, looked a little tired after sleep does not love, to immediately use the "News Network" to cure under this frenzy mood.

http://v.youku.com/v_show/id_XNjcxNDEwNzU2.html

Limited Edition: "Hey" 
The following is a year of millet in the show running commercials, biased product demand, the word is summarized as advertising theme: Hey!

http://v.youku.com/v_show/id_XNTExNzgxMjAw.html