The annual double 11 again, last year's double 11 days cat Taobao has created the miracle of turnover 19.1 billion this year from the launch of the brand in all kinds of humor, creative advertising, but also watch out of its gearing up trend.
Dual 11 Past and Present
First, we have to look back at double 11 past lives, and to this phenomenon a Secret. Know it when Reviewing the Old, do not know to hurry to learn about.
(The film by "flashers creative 'creation)
Lynx: Lynx pair 11 coming!
Speaking of double 11, without mentioning its originator - Lynx. 2009 Taobao in this day an occasion to "strip" planned commodity half of the whole network organized big promotion, Paypal transaction amounted to 100 million. Lynx has now become a major field of electronic business and promotional activities. This year's double 11, Lynx released a series of advertisements.
Jingdong dual 11 advertisement
Jingdong launched two way video advertising uses irony, by comparing other stores slow delivery, highlighting their "more with less" fast logistics brand image. Exaggerated character modeling, so that the audience for their online shopping experience sad reminder empathize movie in the creative and brand promotion blowing loud Assembly. In addition to video, as well as outdoor advertising, small not uncommon to the bus station.
In addition to video advertising and outdoor advertising, there is no festival parade Jingdong also launched a poster, and in the day of the event, but also arrogant up.