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the reasons to distrust a brand reach across the enterprise

The reasons to distrust a brand reach across the enterprise

Research shows that security, performance, marketing vulnerability affects consumer brand experience.

More than 90% of consumers said inaccurate web content will increase the brand's suspicion, especially when they are landing page is slow, or too simple verification process, they will not trust this network brand produce.


The North Face and Uber launched a key risk

This fall, The North Face launched innovative Technology Thermoball north Series jacket, lead the congregation's Interactive Media Group sound wisdom for the listing of product planning for a stall reality adventure show.

Today, the city people how to play are not unusual, it seems crazy to follow UBER together was the most popular. Every UBER announced a bold plan, there will be many who are getting curious. So, if The North Face and not just a taxi software UBER alliance, what will be what kind of spark clashes?

On the day, just turn UBER APP and choose "a key risk" mode, it is possible car called an adventure!Vehicle equipped, including Thermoball series jackets, all from The North Face exclusive offer, as long as you nod, adventure car will send you directly arrive adventure place, go outdoors to experience upstream, paragliding, and even desert island overnight visit to survive!

Early, The North Face and UBER in his official warm-up activity information platform for the implementation of the activities of landing the perfect bedding. With the activity step by step smoothly, micro-channel, microblogging, forums and major portals on the amount of risk a key sound is also rising, as of activities ending, a key risk # topic # microblogging reading has reached 12,026,000, produced a total of 54,000 fans to discuss the amount of micro-channel platforms produced a total of 800,000 + amount of reading, but there is a large number of micro-channel reached 100,000 + reading and exposure.

Activities in Wuhan and Hangzhou, two cities fall, the day, a total of about 700w people see pop open Uber App and activities, all vehicles within five minutes on the line after all grab namely finished.

The video


1, to find a suitable tipping point cut. Select Uber were spread all cited co-branding, in fact, is seen as the Uber brand Internet-based channels, through Uber burst point to help The North Face get wider dissemination. 

2, precise positioning brand potential audience. Consumer participation in the activities of a group of young people on weekdays love outdoor sports. Some of them alone on foot a month in Tibet, some of the riding as their graduation trip. Attracted to such a group of brand potential audience participation adventure equipment put on the north, during the real experience is the promotion of the most powerful new way. 

3, to make use of the network Reds spread highlights. The event, the public dissemination of the invitation cited bestselling author, the famous blogger "A sam's midnight," I, and Wuhan Chutian Music Radio DJ Lee Ray participate paragliding experience the two cities, a lot of activities rally.


Why it's difficult for advertising company to recruit people in China


well-known advertising companies downtown shortage of people the past two years. 

Shortage to what extent? Shortage to the industry as long as I know HR, director, boss, or buttoned to see me first thing is to ask, is there a person; shortage to a readership 1w + advertisement, attracted only a handful of 5 resumes ; shortage to you want to find art director, beg someone finally took two months to determine a next Monday to entry, and so most of the day Monday, but no one result. You call to ask, people say I'm sorry, I decided not to come. 

A little bit deeper qualified veterans should know that a few years ago before the project can be good. You want to find a copywriter, hiring a resume out of the snow like to fly in your mailbox in a bad mood, a lot of HR random half resume direct throw trash, why did not they have a bad luck yet. 

The rest you can slowly pick, pick qualifications, seniority pick, pick the project experience, pick looks ...... then slow leisurely slow leisurely one by one to call. Early in the day of the interview room was packed, written two faces rounds down the side, and finally there are a few particularly satisfied, okay, go back two weeks and so on. 

So the question is, who are they gone?