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4.17.2013

Dove sociological experiment


In fact, you than you think in the United States. How to prove this point? Dove determination and received FBI Gifted criminals portrait artist Gil Zamora, a sociological experiment. The campaign by Ogilvy Brazil operation, Gil Zamora responsible for portrait drawing. First of all, completely invisible to each other isolated, Gil description of their facial features and appearance according to the five women for their portrait. , Gil for the same five women completed a portrait, but the second picture like seen them strangers from that day description. Interestingly, women with their own description and view completely different in the eyes of strangers. In this contrast, Dove discovered the beauty of women "concept to sell out.







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