2014 advertisers should pay attention to the ten words

As the Chinese Lunar New Year approaching, the public business already gearing up to meet the new round of marketing competition. At this moment of transition from the old, we make some inventory, summing up the past, but also prospects the new year. The following is a trend I have summed up the 2014 ten marketers should be concerned, we hope to inspire.


　　1, chief marketing officer of new standards:

In recent years, with the popularity among digital marketing, IT technology and marketing contact more closely. Marketers should know more about the new era of technology and know how to talk to their colleagues get along with IT technical cooperation. In the new year, chief marketing officer to clearly understand the role of chief technology officer, becomes more important than ever.

　　2, the multi-channel era:

　　New year, if you have not started, you need to work out with the team as soon as possible marketing strategy and multi-channel. This process is coming into view from the e-mail marketing, we find that those who successfully create cross-channel brand new things are often the forerunner. Today's consumers every day through a variety of channels and touch points to understand your brand, not because there is no corresponding strategy missed the interaction and transformation of these sales opportunities.


　　3, convenient headed:

　　So that consumers in the most convenient way to learn about your brand, rather than allowing them to learn through the layers of checkpoints such information. For a brand, how to maximize the convenience of consumers, the primary consideration of their strategy formulation.

　　4, the retailers' online ordering, pick entity model:

　　Online ordering, pick entity" or "click to pick up" is a commonly used model retailer. This mode allows consumers to order goods online after, at their convenience store and time to collect. This is a recommended model, to provide consumers with more choice, make shopping easier and convenient.

　　5, honesty:

　　Today's marketing should be based on trust, relevance and participation in three dimensions to build. Create relationships is the first step to build trust, and then they will help you to interact with consumers. Try a variety of ways to encourage your customers to enable them to become active participants in the brand marketing activities, which build consumer loyalty has a great role in promoting.

　　6, continuous adjustment:

　　Do constantly revised, adjustments to prepare. Regularly assess consumer behavior, and to use these data to modify and adjust the current and future marketing strategies are to activities higher profits and ROI. If these do not work unless the adjustment, then try again.

　　7 innovate:

　　Consumers always tend to interact with friends or with a brand new way. Marketers also need to do so. Without innovation, you will definitely behind consumers and competitors. Make sure you create a team atmosphere that encourages innovation.

　　8, emphasis Price:

　　Price is an important factor, but you have to remember that price is associated with the trust. When you successfully won the customer and satisfy his needs, please do not be shy to obtain the appropriate return. When you provide quality service, loyal customers are often willing to pay more.

　　9, unique:

　　Make sure your brand, products and services are unique, so that you may stand out from the competition, there has been the consumer's mind. Avoid blindly follow the trend, but to develop a unique strategy for the brand. This is not an easy task, but it is a key brand competitiveness and development remains evergreen.

　　10, back to the basics:

　　Before any innovation, basic communication, services and processes is essential. Success in winning customers is the key to understanding your customers and their associated communication. Difficult for consumers loyal to a brand without understanding the product. Collect relevant data, to do as much as possible to enhance the customer experience immediate reaction, make good use of your data, to provide consumers with what they need or are interested in information and services.

　　When you are planning to develop in 2014, remember these 10 areas. Today's consumers are very smart, and very good at using social tools interconnection exchanges behind on their marketing techniques do not work unless. So the development of interactive data-driven strategy is critical for relevant and.