TBWA for the Chinese to build a new Adidas advertising campaign "to the sisters in the name of all out effort."

This year Adidas Continue "to sisters in the name of all out effort," and the full attention of female consumers pour launch weekend sports-themed concept dating to encourage love life, love sports girls bring their own sisters, breaking the traditional weekend Dating way to join the ranks of Adidas sport to a colorful vibrant sister weekend sports party.

To this end, TBWA \ Shanghai by describing the different types of groups looking sisters brought joy to use sport to open the weekend time, to show the "TGIF" (Thank God It's Friday the acronym meaning: Thank God it's Friday !) creative ideas, and with a new integrated marketing campaign TV commercials, print ads, outdoor advertising, public relations, digital events, retail and marketing operations in order to bring a different charm of the past campaign for women consumers, encourage female friends and Their sisters in motion all out effort, enjoy the joy of movement.

At the same time, in order to bring together more sisters to join the ranks of the movement, and to help them to better enjoy the weekend sports dating sisters, Adidas launched a new "adidas girls" micro-channel public account.By adding "adidas girls", the sisters can learn new weekend sports content, product information, tips and other information-rich sports more 多阿迪达斯 ready, but you can get encouragement and interactive Hebe from anywhere.

CREDITS
Title: In the name of sisters, all out effort 
Brand: Adidas 
Agency: TBWA \ Shanghai

Source：http://madbrief.com/archives/13126

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