Hot posts


The media force behind the "hammer"

March 27, Overheating finally showed him that the "hammer". This is from the April 8, 2012, he announced that "phone" has an interval of one year. Focused its attention in the media have regarded the merits of Smartisan OS system is good or bad, whether it is worthy of the name, we want to go back to wait and see what more prior to the conference, Overheating is how to succeed "name". Overheating micro blogging sturdy influence, as early as in the previous year Siemens PR war called people had that experience before. Light out of the truth, the leather is always to rely on blowing - the English teachers for the self-confidence of a hammer ROM unambiguous, and has spoken in spike competitors numerous times in his words, is "invincible mad lonely ". Especially the operating system after the conference date is announced, the microblogging Overheating is true to his phone - which is equal to every day to his 2.9 million fans push the hammer ROM advertising information, and fans eagerly anticipating the fun. Subsequently, the 2000 conference tickets also went on Taobao has been looted.


What the Marketing Agency of the Future Will Do Differently

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place.

Over time, this role has changed. The digital channels have definitely amplified the need for agencies to evolve and adapt. How people connect to traditional channels like TV, print, radio and out-of-home has changed from their intended purpose of interrupting consumers with a message during content consumption. Social media pushed this even further by forcing brands to engage with consumers — one-on-one — for the public to see, in a very human voice. Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands. Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it.



Early spring in March, H & M spring offensive play in Beijing Guomao Subway Station: bright yellow skirt, grass green jackets, earth colors Floral Dress ... paste the walls of the subway tunnels, is H & M season's latest styles. Regardless of vibrant colors, a flowing skirt, or channel top bloom blossoming flowers, seen at all indicative of H & M's theme of the spread - Spring.
Guomao Station of Beijing Metro Line 10 H & M channel where one of the most important transfer site of the Beijing Subway. Days more on top of flowers and greenery is particularly eye-catching, when the the passenger influx of the World Trade Center Station, they were surprised to find that the changes here. Although the working hours, there are still many passengers stopped even stretch his arm to touch the zenith squid, or try to take pictures from different angles. Interview passengers, "spring", "romantic" "small fresh" people focused evaluation, even the couple said the reference design decorated wedding. When asked whether he knew H & M, passengers excitedly pulled up the collar: "I was wearing!"
It is reported that the environmental media creative by H & M, Kinetic, Beijing ground Railcom collision made. Earlier, H & M has put several the Beijing subway creative media, and the effect is good. Metro Media, the dense flow enhanced the effect of advertising exposure, but it also brings the worry of security issues, strict audit system is also to some extent limit the creative thoughts space. The creative execution Railcom into the ground staff will start the construction work of a few days in advance, which is not an easy task: the flowers of the dome requires fixed in the form of a combination of tape and hot melt adhesive for installation, pre-installation needed first in the roof covered with a layer of white bumping addition to its role as the background color of the zenith, the roof profiled on the Journal must shop bumping "one of the strict implementation of the provisions of also the construction required. All squid material must first go through a fire handling, and safety test before construction.



The wine how female boss surprise move tourism marketing strategy with billowing tourists

The industrial tours launched, bring clientele. This is the tourists visit the underground wine cellar.The reporter photo
  Was once a high school teacher Chen Meiling turned to the business community since 1993, we continue to expand their own business areas, from initial garment industry to real estate development, to the the hottest competitive wine industry. How to stand out from the tyrannical lined wine market?Chen Meiling gives his own answer.


The era of new media, public relations is how to do it pretty?

Author: Wang Qi (Qihoo 360 public relations manager)
 reporters micro-Bo broke the news, said: a company in the Tablet PC new open conference, public relations officer of the Q & A session meticulously prepared, of which there are two particularly interesting: new product can be said is the Rolls-Royce in the tablet, how do you think?


"Black Mirror": side effects

The human control Earth like slaveholders day is gone. When intelligent terminal to become the most important human prostheses, when social network enough about the policy decision of the media, and when the Technology Direct human thinking when, this sentence will be the British drama "Black Mirror" trying times prophecy awakened human. "Black Mirror" Focus on the insecurity of today's technology and the Internet, preview stylized picture of the world in the future to discuss the negative impact of technology on human life, extreme black humor. The comment was made: "devil's believe that technology is the power to change the world, at least the screenwriter of" black mirror "do not believe, simply dismantle all the media lies woven pieces, before you came to a never seen black frame, black mirror" not black comedy, but painful tragedy, like Jacques Tati shooting the foreseeable future "game time" that the Ministry has comedy to dismantle the pieces, leaving behind only those mechanized Erbinsimo technology on personality is almost devastating symptom of "Black Mirror" revealed bitterly predicted Technology plight of direct human thinking, when the dark side there is no hiding places, the world has become suspicion, doubt, vanity, immorality Paradise Lost. "

information out of control



Nike Basketball: give me the ball

Nike advertising has had no shortage of inspirational chapter, especially for young people series. Following Zhezhi micro blogging, Nike Basketball, latest on line, "Give me the ball" is a "dedicated to being young and still young," the ad, to express the young dream Declaration, publicity: "Give me pitch to me shoes to my opponent to my teammates give me lore give me a draft Durant to my Bryant to give me my focus to me ... "