1, chief marketing officer of new standards:
In recent years, with the popularity among digital marketing, IT technology and marketing contact more closely. Marketers should know more about the new era of technology and know how to talk to their colleagues get along with IT technical cooperation. In the new year, chief marketing officer to clearly understand the role of chief technology officer, becomes more important than ever.
2, the multi-channel era:
New year, if you have not started, you need to work out with the team as soon as possible marketing strategy and multi-channel. This process is coming into view from the e-mail marketing, we find that those who successfully create cross-channel brand new things are often the forerunner. Today's consumers every day through a variety of channels and touch points to understand your brand, not because there is no corresponding strategy missed the interaction and transformation of these sales opportunities.