Xiaomi Spring Festival Evening Ad

If you have a look at this year's Spring Festival Evening Year of the Horse, it must be a kind of tyrant large network of Internet advertising company feel like Baidu, Tencent, millet, Jingdong, 360, etc. have to seize on CCTV prime time. The millet Nima actually put in prime time for up to one minute of commercials! Tyrant of the world really is not an ordinary person can understand.

Theatrical version: "Our Time"
Earlier on the street "our time", and like to play more than N chicken, a pair of inspirational rhythm brother to counter-attack era: Our name is young and on the road chasing the dream, and we continue to move forward, to explore, to change, to fight, we have come of age, millet, fever born!

http://v.youku.com/v_show/id_XNjY1NDU5MzI4.html

Version 2B: "Forever Young"
Another legend, in fact millet for the horse to stay in the show for several hands have multiple versions of broadcast equipment. Yesterday afternoon, in the micro-Bo Lei Jun millet Gala advertising exposure spare tire "Forever Young", the overall style is to kill Matt, looked a little tired after sleep does not love, to immediately use the "News Network" to cure under this frenzy mood.

http://v.youku.com/v_show/id_XNjcxNDEwNzU2.html

Limited Edition: "Hey" 
The following is a year of millet in the show running commercials, biased product demand, the word is summarized as advertising theme: Hey!

http://v.youku.com/v_show/id_XNTExNzgxMjAw.html

Chinese advertising company recruitment advertising: follow the party, to the front!

Recruitment advertising

If your brain is about to explode hot idea 

If you're a good "shot division" 

If you desire to express creativity horny 

On the front, the organization is calling you！

Meizu push the new brand commercials: pro, do not understand ah!

Meizu push the new brand commercials: pro, do not understand ah! 

Recently, Meizu known by the @ microblogging release date ZHIJAPAN a team in order to "break / homes / off" as the theme of the Japanese-style brand commercials. Its advertising copy for "off / homes / off, only a few things worth to stay, all the way forward, stick people, eventually rewarded."
video
http://v.youku.com/v_show/id_XNjA0MzI3MTE2.html



However, after reading a lot of friends shouted, "totally do not understand!" Another part of the netizens to shoot a Chinese brand so why Japanese style is full of doubts. Pro, do not you read?
source：
http://blog.sina.com.cn/mobile1744533741

TBWA for the Chinese to build a new Adidas advertising campaign "to the sisters in the name of all out effort."

This year Adidas Continue "to sisters in the name of all out effort," and the full attention of female consumers pour launch weekend sports-themed concept dating to encourage love life, love sports girls bring their own sisters, breaking the traditional weekend Dating way to join the ranks of Adidas sport to a colorful vibrant sister weekend sports party.

To this end, TBWA \ Shanghai by describing the different types of groups looking sisters brought joy to use sport to open the weekend time, to show the "TGIF" (Thank God It's Friday the acronym meaning: Thank God it's Friday !) creative ideas, and with a new integrated marketing campaign TV commercials, print ads, outdoor advertising, public relations, digital events, retail and marketing operations in order to bring a different charm of the past campaign for women consumers, encourage female friends and Their sisters in motion all out effort, enjoy the joy of movement.

At the same time, in order to bring together more sisters to join the ranks of the movement, and to help them to better enjoy the weekend sports dating sisters, Adidas launched a new "adidas girls" micro-channel public account.By adding "adidas girls", the sisters can learn new weekend sports content, product information, tips and other information-rich sports more 多阿迪达斯 ready, but you can get encouragement and interactive Hebe from anywhere.

CREDITS
Title: In the name of sisters, all out effort 
Brand: Adidas 
Agency: TBWA \ Shanghai

Source：http://madbrief.com/archives/13126

http://marketinginchina-gary.blogspot.com/

Lee Min Ho's "Ouba effect"

With drama "heirs" the hit, Han Lee Min Ho fame in China popularity, became a fan of hundreds of millions of men and women of God. Horse spring night, Lee Min Ho and Harlem duet "last resort" in the vast majority of the audience did not understand the lyrics he sings what is the meaning of the case, easily won the highest ratings of the evening broadcast. When fifteen-year-old sister and five-year-old aunt are in for this so-called leg over 1.1 m of Obama screaming crazy when only men in tears, "Lee Min-ho, get out of the show" microblogging hot topic Like silently point. Legs light and heat, of course Obama can not just sway on the screen, the end of January 2014, Alibaba announced that Lee Min Ho became Taobao mobile client spokesperson. So, Lee Min Ho has not only become the first to climb the Korean Gala, and now also the first foreigner to speak Taobao.

Experian ® liqueur China launched online activities - wings it · Gabriel girlfriends

Shanghai, February 19, 2014 - Experian ® liqueur China launched a new online activities, inviting Chinese women to participate, praise and support their best "girlfriends" and to share these "girlfriends" to them the importance of life .

Under the one-child policy, China's modern women and their girlfriends love with the sister. They encourage and support each other, both family and career. It is these friends or "girlfriends" to help them enhance their own self to become even better.

The event use microblogging platform launched by three influential film tells the story of three pairs were moving inspirational story "girlfriends" between. The plot for the prototype to many women, including celebrities Jiaqi Zhu Dan and her agent, joint venture of the famous jewelry designer baby petrels and sand, independent boutiques partner Liu Xin Chen Wei-ya, designers and creative desserts. Every film of girlfriends to support women to be recognized and urged viewers to upload their own girlfriends story commemorate their own "girlfriends love." This activity will continue for two months, plans to hold the line activities will be in April of this event to a climax.

Experian ® liqueur China's brand director Jennifer Pan said: "Praise the name of Gabriel brand of women and encourage them to enhance our interaction with the consumers themselves are some long journey, it is built on a common goal of contemporary Chinese women. basis, and this activity is only part of the journey. "

Consumers can Baileys China's "wings it, Gabriel girlfriends" microblogging event page, and share their girlfriends in their careers, dreams, emotional story of mutual support and the opportunity to get "Gabriel girlfriends truth tour "boarded April" Weekly. " In addition, consumers can also participate in fun and full of Gabriel girlfriends "Honey degree" test, to understand themselves and girlfriends Qinmi index.

Zhu Dan and Liu Jiaqi girlfriends story of Gabriel



Fang Haiyan Zhang Sha Wa Gabriel girlfriends story

Gabriel girlfriends Vivan and Tasha's story

The first "girlfriends Day" this event to be held in April 2013, based on a Gabriel praise, encourage Chinese women of this constant self-improvement commitments to be honored. The "wings it Experian girlfriends" campaign with a butterfly-shaped pattern as a symbol, it's double-B logo Experian, based on two wings symbolize girlfriends who encourage each other courage to fly. This pattern will be used for activities in all elements, and has been designed as fine jewelry, as part of a broader future activities.

Yi-Chun BBH (China) Executive Creative Director, said: "The event with Gabriel 'to encourage women to make the most authentic and best their own' brand aims coincide Following Baileys Pour Spectacular ads were successful, there. opportunities and deeper consumer interaction, which makes full of excitement. "

Mai nationwide network advertising WU Zhao-hua, director of strategy, said: "In addition to the online activities, we will continue to build Experian and consumers through new media channels for long-term communication and social positions, I really encourage Chinese women to pursue better achievements themselves. "

The event is organized by BBH (China) planning, and with the net Mai advertising (NIM Digital) cooperation, which is also responsible for the design and development as well as online interactive social media activities Gabriel brand in China.

Active link: http://weibo.com/baileyschina

http://iamstupid.diandian.com

Valentine Marketing: open electricity supplier timeliness of a new model of interactive marketing festival

Valentine Marketing: open electricity supplier timeliness of a new model of interactive marketing festival

February 14 this year, Chinese and Western Valentine's Day, as the business of "Wulin Sheng will," many of the unique marketing Dafa staged. In addition to traditional marketing tactics, the timeliness of social media by means of interactive marketing allows us to see the topic of innovation and practice shines. Where Yi Xun Network "coup combination, the game" punch combinations marketing routines can be said for this special Valentine left a heavy sum. Within 48 hours more than 20 million people in the reading, Sina Weibo, Tencent QQ space micro-channel and accumulated more than 21 million people participate in an interactive, fast and easy release of the official microblogging marketing topics Valentine achieve Weibo 24 hours hot topic list of the top 20 name, creative topic list 3 minutes ago, but also caused a topic of speculation under follow-up reports, including Shenzhen Jing Bao, Shenzhen Financial Life Channel TV, Hebei TV and many other offline media, events, video hits over 3 million times, the spread of micro-channel covering 11.92 million passengers, a three-dimensional integrated interactive marketing, stand out in the Valentine's Day marketing battle. Let us analyze the network fast and easy Valentine's Day punch combination moves:

First punch: Pegasus Meteor Fist - female white-collar workers send microblogging, microblogging Reds follow up, easy to grab fast Moderator

February 8, the second day of work after the holiday, Guangzhou, female white-collar workers in a @ R_ebekah microblogging notepad way tucao return home during the Spring Festival, and gossip to the parents of five days turns forced encounter, End of the story is a female white-collar stand Zhefan offensive, had an excuse to advance the company returned to Guangzhou to work overtime.  

The first two days that on February 9, the female white-collar workers continue to send the article "Now a man beg Raiders" microblogging, microblogging screenshot sun circle of friends can see she tucao forced encounter, friends who have helped her advice I hope she soon a man. After the female white-collar microblogging issued, although the crowd did not cause most people, but it caused a large @ HAPPY Zhangjiang active on the microblogging attention. At 9:00 on February 10 less, @ HAPPY Zhangjiang female white-collar tucao according to which the creation of a micro-blog "once a man # 2014" satin and @ this female white-collar workers, and soon spread microblogging this entry a, which is less than one hour microblogging has become popular Weibo microblogging, ranked CCTV hot news before popular Weibo standings four.

Meanwhile, some other famous microblogging queen began to follow up on this microblogging, there are now a variety of men based on # 2014 # topic in the microblogging circle caused fermentation, heat continued to rise, the various scripts began to emerge. 

Easy fast network brand marketing teams to quickly capture this topic, and a premonition of this topic will continue to rise, so take advantage of fast and easy to grab a quick official blog # 2014 # topic Moderator men there immediately. Yi Xun Network Why do you want to grab this topic, the story had to live from one end of December 2013, packed to the story of courtship.

December 28, 2013, Yi Xun Network received a special order consultation. A Shenzhen users want tomorrow to be able to pack their own girlfriend, engaged in a memorable marriage proposal, out of consideration for the execution easy fast network service concept and testing fast and easy net operating divisions, easy fast network to respond quickly to this user needs, and within 12 hours to complete the easy fast Angels rehearsal, logistics and preparation of a series of meticulous work, at December 29, 2013 to achieve a perfect evening packed themselves into the user's window on the world of work carried out in a girlfriend show the desire to marry, and the user's consent were full video. Quick and easy to make this process fast network into a beautiful video, and with the consent of the parties agree released. Yi Xun Network Marketing Team figuring 2014 show how to combine real video launched this round of brand marketing during Valentine's Day.

February 10, Valentine's Day in the West before the collusion of various topics of love avalanche has begun, fast and easy net brand marketing team pay close attention to social media, "timeliness, interactive" character, hoping to find an appropriate topic to cut marketing, from implanted easy fast network "Lightning send" brand communication points, so there was this trick to grab more topics moderator.

The second punch, cut through the autumn boxing star - topic PK, girlfriends hair Bo, a hot topic of heat to raise the event ......

After looting the topic moderator, fast and easy implantation followed the official blog topic PK activity, and then combine Feb. 10 day "event in Dongguan," "Spring Festival Tucao", "called the beast" and other popular events for secondary UGC creation, continued to push men # 2014 # topic have heat immediately realized the first round of strong brand exposure.

By pushing up the heat, so # 2014 # topic immediately became a man Sina hot topic, and use quick and easy fast network moderator privileges to initiate fast and easy net Valentine activity, while the live video content packaged marry top, causing netizens topic Continue onlookers and dissemination:

Easy to use fast network official website topic Moderator activities recommended within 24 hours more than 50,000 people to participate.

Just this time, the live video packaged marry actress girlfriends also made this video microblogging and blessings girlfriends, the official website of easy fast forwarding this microblogging quickly and easily fast network implanted in microblogging " sent three times a day, the mission will be to "send a lightning idea. This fast and easy Angels "Lightning Love Song" microblogging, within six hours on more than 30 million people in the amount of reading.This same micro-channel from the media also joined the array of marketing, many large publication of this micro-channel video-related news, the number of fans covering about 10,920,000.

video url

http://v.qq.com/cover/2/2syldep57g80rin.html?vid=g0125389sel

Third Fist: Tiger Crane double fist - flush the line to grab the explosion of online media, the effect pushed higher

Based on the formation of hot spots on the microblogging easy fast rapidly integrate resources, increase the intensity smitten synchronization initiate interactive communication activities in the micro-channel fast and easy to QQ space - "to help boudoir headlines on honey, good man immediately come" nearly 30 million people within 24 hours of reading, and nearly 2 million people participate in interactive activities.

                                                          Yi Xun official micro-channel

Yi Xun Network official certification QQ space

Multi-burst of publicity momentum attracted media attention, this time, the print media and television media with the topic of packing heat traced to marry live events, Shenzhen Jing Bao, Hebei TV, Shenzhen TV Financial Life Channel evening prime time flagship program " economic life story "broadcast and other media have been largely reported. With events spread pushed up the real package marry this video hits during the Valentine's Day traffic reached more than 300 million.

 Shenzhen Jing Bao reported in newspapers and micro-channel synchronous

Shenzhen Metro Video

Hebei TV coverage

Meanwhile, the official blog fast and easy with the "Beijing love story" staged on the official blog were implanted in the content publishing, led more than 1,200 people forward. Combination of attack more than three Kata Road, # 2014 to # and immediately a man to marry a real event packed with "love" theme string up, with high heat, fast and easy network set up quickly store, the topic of event marketing related to sales, to achieve a complete closed-loop, the perfect ending. 

 Yi Xun official blog with the "Beijing love story" propaganda

Easy and fast network quickly established store sales events related topics

 The combination of the hot topics of love contemporary society has been able to spread the brand to achieve such a warm response, mainly due to easy fast social media branding team "interactive" has a profound understanding of the routine use of innovative marketing model, a full range of resource mobilization, strike combination attack Valentine's Day, so both online and offline promotion fans get through interaction through social media platforms; simultaneously based on user behavior on the mobile Internet (the pursuit of simple and quick access to information) to analyze, execute "timeliness interaction" strategy, emphasizing hotspots capture and rapid response capability, coupled with the "love" of this timeless topic, users can not only resonate caused them to actively participate in interactive, which with easy to Motion Network "Lightning Song" brand concept has a relatively good fit, let Yi Xun Network "lightning fast" character has been fully reflected in the dissemination.

Brand: Yi Xun

Project: Easy Valentine's Day fast network marketing

http://marketinginchina-gary.blogspot.com/