Meet the emotional needs of female consumers become critical
Modern female consumers not only for their own purchases, but also starred his daughter, wife, housewife, mother and other multiple purchase roles, do you think this consumer phenomenon is hidden behind what?
Many women assume a decisive role in the purchase decision is actually a natural family structure, which gives us a lot of inspiration, such as mother, always with a sense of responsibility naturally, so she asked for some products is relatively high. Take for example the catering industry, trust my mother for food sensitivity has strict standards. Therefore, the food brand advertisers when conducting marketing communications, it is necessary to increase the female consumer research and insight.
What do you think of her in such a shed-century trend of our future, whether we should be more brand advertisers tend to the female market?
From Baidu big data, the Chinese women more independent, more have their own ideas, their own career woman, life and so made high demands. In this context, from the strategy is concerned, we have the opportunity to skip a functional level, the emotional level to establish interactive relationships with women. The so-called emotional level, is to tell consumers that our products not only meet the actual demand, better able to occupy a place in your life. For such flourish female consumer population, captured her heart is critical. Of course, to seize the female consumer psychology, they still need to dig deeper for more insight.
Now many women prefer to buy luxury goods, for women, the brand is more important or more important products, which is more appealing to them?
The most important emotional needs of women are now greater than ever demand for luxury goods, this is a very natural thing. Look beyond the appearance, when you raise the level of income, level of living improve, the pursuit of living getting higher and higher, you are justified to say I want some emotional satisfaction of. However, all the brands you can find an emotional exit from behind, even bought one of the easiest things that can make you feel life becomes better, and this is the strength of the brand.