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"Happy" is the main theme of the Coca-Cola global advocacy in recent years, Coca-Cola launched the "Happy ID project in Peru, to encourage a lot of people smile. The Coca-Cola Company has invested in Peru 30 street miniature photo booth, it can quickly shot for people with a variety of documents, photos, but with ordinary apparatus, the only difference is that only when it captured people mouth up, will start. , Peru has global happiness index ranking has fallen off in such a way, Coca-Cola tried to encourage the people of Peru passed a happy mood with a smile. "Happy ID" campaign will include a series of television, radio, public relations, graphic, online marketing campaigns, local celebrities will also participate as happy ambassadorship.
In fact, you than you think in the United States. How to prove this point? Dove determination and received FBI Gifted criminals portrait artist Gil Zamora, a sociological experiment. The campaign by Ogilvy Brazil operation, Gil Zamora responsible for portrait drawing. First of all, completely invisible to each other isolated, Gil description of their facial features and appearance according to the five women for their portrait. , Gil for the same five women completed a portrait, but the second picture like seen them strangers from that day description. Interestingly, women with their own description and view completely different in the eyes of strangers. In this contrast, Dove discovered the beauty of women "concept to sell out.
Giant CEO Shi Yuzhu Niece of the Xian Xia world conference on April 9 announced retirement, the sixth day of its announced his retirement, "Xian Xia world" Cock wire Diao, SI - Made in China " advertising screen in New York Times Square, which is following the "journey 2S", "Allods Online" after the Giants game third appearance in the other side of the ocean. As for the advertising costs of specific figures, the giant network did not disclose the investment amount, in accordance with the public information display, the New York Times Square high-quality advertising spaces month's rent 300000-400000 U.S. dollars.
Social media in China is developing rapidly, and in 2012, the rise of emerging social enterprise social networking, social commerce, pictures social media platform, the emergence of mobile social change the pattern of traditional social networks, become a force to be reckoned force.Summary of the development of Chinese social media in the past year, CIC Chinese social media landscape 2013 officially launched.
2013 pattern map, divided in categories still continues the 2012 pattern ideas, China's social media platform is divided into "core network", "value-added derivative network" basis function network "and" emerging / fine sub-network "four major categories. This classification is mainly based on the functional dependency between the social media platform of the forms of maturity and platforms.