Critical point: 2014 China Good Voice change course if its commercial value or exhausted

China good sound just spent millions of viewers to accompany the second summer heat deficiencies still discussing a lot of friends on the occasion of the annual championship of things, while Niyaz good sound research is more concerned about China's future. Nine years ago, in Hunan guards begin broadcasting "Super Girl" a moment off the national talent show craze, nothing came after holding the three in a row, after a lapse of three years later in 2009 changed its name to "Happy Girl" revival, coincidentally also a "super- the boys. "
  
There is a saying in China, "Shibuguosan", used here, though not appropriate, but in 2014's third quarter China good voice probably could not escape every "three" will decline of doom, if still retaining the original model, I'm afraid to become bland after China good voice, his "China is good business" of commercial value will dig exhausted! Niyaz research with small partners must admit, it is entertaining, the Chinese good singing voice is currently the best class talent show. An estimated as many of my friends with Niyaz research, and entertainment enthusiasts themselves, only to be China good voice talent of this novel game system and professional programs attracted by a new variable is a quick process old.
 

 

 

Bottlenecks one: the show-style mud Ze

China's success is based on good sound "not judge a book, just to impress people with a voice," and high-end professional instructors assessment system, with the majority of domestic vulgar, low-threshold similar shows sharp drop after the fore. This mode of operation is actually high specification of the "double-edged sword", which has been branded and other high quality labels in the audience after the heart, with the audience's tastes become more sophisticated, difficult to reach easily under face "downhill" position, Like today's CCTV Spring Festival Gala, a very poor under invited Feng Xiaogang, Zhao Jiu Jia. In fact, China has a good voice production team aware of the problem. Niyaz research in each phase of China did not watch good sound case can be found in the selection phase of the blind tutor broadcast likelihood is successful promotion of the institute, the second round of placement assessment also added a mentor Invert selection link and so on. A series of changes in the details, the release of the game system in Europe and America good sound localization atmosphere. If so, "table" easy change "in the" breakthrough was the most challenging, from the aspects of: Instructors, students. If there is no new faces mentor, then the program was a new atmosphere and style is difficult in the second quarter China good voice emerged two new, play a connecting role. The participants, the study specifically asked Niyaz good sound around watching friends all agree that this is basically the overall quality as before. On the one hand, the audience of the detention preconceived thinking it, as we will present participants Zhang Heng Yuan billed as the defending champion Liang Bo; hand, many talent show mutual Zhengchun, quality students from different shunt or they participated in the draft program is to meet the program's style is gradually lost their original character.Suffer from this, this has good sound through the "sprint good voice", "Xinglang good sound" type of program nets audition at home and abroad, this uncertainty is too large. 

Bottleneck two: Moderator far more than an ad lines 

On an issue can be said to illness, "In Cou, where he will fear deep"; here is that the problem has become a disease of the user experience, "in the skin, where he will benefit deep. " As you continuously listen to "the mountains there was a temple," the story, do not you "Westward Journey" in the monk kept singing "only you" Monkey King to his fists when the urge? Not difficult to find a good voice for each of China are talk show host China appears less advertising, compared with little lines, so a lot of friends dubbed "China is China good little tongue in buying herbal tea with their lives." In addition, the second quarter China good voice broadcasting after each period and the number of ads spots frequency has increased significantly. In fact, China is good sound business model has been very clear: the ad-based, supplemented by copyright distribution, brokerage firms, trainees packaging tail. Look at the transcripts to media reports: the first quarter of China's total revenue 300 million yuan a good voice, of which 20 million advertising revenue each period, 15 seconds maximum offer 500000; second quarter total revenue of 1 billion, of which JDB 200,000,000 title, each income 80,000,000, 15 seconds maximum 3,800,000. In addition to Zhejiang TV production company with Canxing cooperation 2 million yuan from the Netherlands "The Voice" to get the copyright in China three years, the quarterly production inputs are 100 million. Two years to complete such income "Great Leap Forward" has been quite impressive. Overall advertising revenues accounted for 8 percent, the number of ads is also saturated, advertising only continue to increase with the future emergence of new standard king. Hard advertising program consisting of injury to the user experience, and perhaps the soft implant will be the future direction for improvement. 

Bottlenecks three: Internet Matrix feebly 

China good sound business value size is based been concern about the level where the ratings just by television to achieve a single presentation form visibility is very limited, fragmented, mobile lets embrace the Internet become a trend, the process of forming a Chinese official website of a good voice microblogging + APP + + + news client micro-channel matrix, looks perfect. Niyaz research experience a lot and found that in addition to good sound APP interaction with Internet products, other Internet products are used as communication channels, publishing some of the game situation, the content and timing of operations also no law, where information content is generated by third party operators. . # Topical use to improve public opinion, only play the role of brand maintenance. Ignoring the hand than a million fans a good voice student, did not achieve the Commonwealth on the Internet. Network of copyright, Sohu video 100,000,000 bought exclusive broadcasting rights, played a value, good sound these students as a sub-brand, the potential of greater value.The value should be through sub-brand products to achieve, that is, the characteristics of students with story, and on the silver screen display is very limited, the Internet can make. This inability to change posture and operational tangible way to make China a good sound to make concessions to keep advertising profitable overall texture while increasing China good voice internet penetration efforts to strengthen the sub-brand value, good sound through the Chinese Dragon (credit card ) or the future there will be a virtual derivatives enrich its commercial approach is the right way. 2014 China good voice last year of a three-year copyright, future copyright in its critical point will also be gone, to continue the success myth, believe Zhejiang TV unwilling to hand over, advertising standard king also continued with refresh, but it seems Niyaz research to the ultimate Internet product concept + Disney theming, the story of the "two-track" will make China a good voice to go further.

source：
http://marketinginchina-gary.blogspot.com
http://www.domarketing.org/html/2013/ql_1008/10471.html

Humorous monkey picture gallery

1.Comical photo of a monkey. Monkey's eyes are bigger than your stomach. 2 apples in the mouth, in the right hand 3, 4 in the left hand and one foot.

2.Rodeo with a brave little monkey riding a wild bull

3.Cute orangutan hanging from a branch with a blue jean overalls

4.Image comic monkeys learning to school the theory of evolution. Warning that the evolution between men and apes is not reversed and the major primate hair does not take place in our healthy society "Planet of the Apes

5.Morons who pull the skin of a monkey to make him make faces

6.Photo of a small monkey with glasses and a ridiculous costume that you have learned to ride a bike

source：https://www.facebook.com/FunnyMonkeyGroup
http://marketinginchina-gary.blogspot.com

The pillars of SEO in 2013

The first and most essential is the research and analysis of keywords that focus almost all your digital marketing. These words will be used to search for content that can help you create your own, to write your posts, and even to make good content for social networks and find interer hash-tags both Twitter and Facebook and Google+.

And how to do that first and decisive keywords search? In our first info-graphic are the five steps, namely:

• - Identifying your landing page (or Welcome Page)
• - Looking for words related to certain topics
• - Using keywords from Google tool for the popularity of each of the selected keywords
• - Making an analysis of competition and, finally, ending the test again using Google tool to remove the words with little traffic.
• 
  

1. Info-graphic How to entire keyword search

After this search, where you use these keywords? Find out in the following graphics, where you'll also discover how to proactively search links (representing 21% of the positioning of your website). Click on the following link to access the info-graphic:

2. The 5 pillars of SEO 

The last day info-graphic gives us the latest updates from Penguin and the latest trends in SEO, perhaps, for more experienced users in web positioning. Keep an eye on the info-graphic on the following link:

3. The latest trends in SEO 

If you're a Social With It in social networks, you already know my position regarding SEO. If not, here also share one last thought to start a debate: For me your web positioning depends almost exclusively today that you elaborate content for your website. The more original, better written and contain more information relevant to your industry, your site will be better positioned.Keywords?? Meta descriptions?? Yes, too. But it's not SEO specific, but the writing itself and much of common sense. Is not any text would start with the most important, knowing that readers lose interest after the first few seconds of reading?

Maldives held a cabinet meeting underwater, just like tourism advertising

In the movie "My Life as McDull", the McDull obsession Maldives, "where the blue sky, coconut trees, clear water and white sand, is located in the Indian Ocean paradise ......" tears reading McDull story, and then wanted to have the opportunity to go to a trip to the Maldives, to help complete the dream McDull. Later, of course, they began to suspect that the Maldives is not for the sponsorship fee.

Today, global warming, melting polar ice caps, rising sea levels, the Maldives, the island nation is slowly shoreline retreat in recent years, although not as overwhelmed in recent decades, but the Maldivian government claims, has begun to prepare for the relocation of a whole nation.

In order to raise awareness of environmental protection consensus, the 17th in the Maldives held a cabinet meeting underwater. President and members of the Cabinet sitting underwater wetsuit adults, accompanied by crowds in the coral reefs of colorful tropical fish.

Nationwide Relocation is a gimmick, but also the underwater cabinet meeting, if that is the Maldives tourism advertising ah.

source
http://yingxiao-daren.com

The story of the little monkey

One little monkeys belly belly was gashed the tree a lot of blood

It saw a monkey friend opens the wound hurts said you see my wound

Every monkey see it wound comfort it sympathy it tell it to different treatments

It will continue to look at the wound to continue listening to her friends

Infection it later died an old monkey said it is hurt themselves and die

Yes if it wrapped belly belly hurt from the start not to give others see the wound

The wound will heal slowly there will be no story later

In fact, in the eyes of my friends is sympathize with you, after all they give you some comfort to some advice

Is there really no but real help

But in the eyes of a stranger who let you tore heart crack lung's story but a scene is to give them free

Pain said once, review time will only more impressive more love more unforgettable

Why? Why

A life but for decades

Heard someone say happy things will be very happy

And tell sad stories to let the listener sadness together

Why? Why

From now on to pick up those we lost the good life is have suantiankula only then to be perfect to be a happy person

source：http://marketinginchina-gary.blogspot.com/2013/09/funny-monkey-in-shanghai.html

http://www.douban.com/note/141209156/

Funny Monkey in Shanghai

Funny Monkey 

Yesterday afternoon，I saw a monkey in Shanghai. There are two monkeys. They are very funny. And that make me thought of a video from another city in China. It is also about monkey that in the street.

What do you think about it?

I think it is funny but feel sad.
I don't understand, this man is a sacred to make a living, but in the show, not a person to touch the pocket. But then again, in this ordinary the neighborhood near the road to busk, probably no one give money. I think this is a kind of endless sad!

It is no gain at the expense of the animal dignity street people shallow one of Babbitt, and the monkeys are playing by the macaques, is a national level 2 protected animal, this is in violation of the law on the protection of wild animals.

Photos: Funny Monkey 

I found some pictures about monkey in Shanghai zoo. They are beauty.

A comparable four cans: clear cool push PK JDB comparative advertising

If comparative advertising abroad mainly in the field of electronic technology, then the big domestic comparative advertising must be herbal tea category. Recently, herbal drinks clear cool launched a series of advertisements directed at JDB.

Previously, due to Joey's endorsement effect, many consumers recognize the clear cool. However, with the reduction in advertising, sales volume also will decline. For clear cool, the lack of actuating the reasons consumers continue to buy. Cool clear why consumers should buy, rather than JDB?


 Research shows that efficacy is affecting consumer buying herbal tea the most important factor, for E-link network linking Taiping proposed the idea of a direct comparison function to launch "a bottle top four cans" campaign.


 First, clear cool launched the "Five herbal evaluation" TVC, attract consumer attention, "What are you drinking sugar water or herbal tea." Subsequently, in the bus, bus shelters, the main drift of media print ads, so that consumers understand the effectiveness of clean cool stronger, to attract consumers spontaneous discussion.


 On this basis, clear cool homeopathic launch second wave "of fresh herbal tea chapter" TVC (below), so that consumers better understand the effect of clear cool reason to further deepen the trust of consumers and expand influence.
 



source： http://www.madisonboom.com
marketingtochina.com

European tourism to drive high-end consumer, please alert fake

European tourism to drive high-end consumer, please alert fake  

In recent years, will travel to Europe on holiday more and more Chinese tourists, according to Sina news reports, Miss Gao spent 30 million to buy five bags, and after returning to the inspection counter that actually have four just false, another explosion It took out a clear sweep goods 700,000 in Europe, and finally found the three bags 400000 A cargo. Please rushed Europe is preparing to sweep away the luxury of people Please note the time of purchase, please be sure to go to the flagship store or counter purchase at discount stores is a certain risk.

 To some extent, contributed to the popularity of European tourism A cargo trading, but some unscrupulous domestic tours, deliberate collusion with fake businesses. Therefore selected a high-quality high-end travel agency is very important. High-end tourism is also popular in recent years as a way to travel, you do not need to follow the package tours to go travel, you can personally develop their own itinerary and specifications, to be completely impartial.

source:http://blog.163.com/gyz521125zyg@yeah/blog/static/9178699320138534148868/

Marketing in the audience a good impression so that the three methods

Marketing Methods

If you want potential customers to notice your site exists, but is only active in the network is not enough. For website marketing is extremely important, especially people the impression that your site, especially in the evaluation of your network.

According to an online marketing company research, consumer before the purchase, 97% of consumers in the online study, 90% of people were online comments affect their purchasing decisions.

So how do you leave your target audience with the best impression? Three simple ways to build a good online reputation, take a look at the information below chart.

转自市场推广http://yingxiao-daren.com/shichangtuiguangyingxiangshenke/

10 methods of contents marketing

2012 content marketing in full swing, many marketers are concerned about the growth of content marketing trends, more enterprises to join the camp of content marketing. Content marketing in the end for the enterprise, how to use content marketing, the story has only just begun. We are concerned about the new trend of content marketing in 2013, looking forward to the 2013 content marketing more exciting story.

When Felix Baumgartner jump from the sky down, this moment represents a watershed of content marketing. 8 million viewers watch online live "Red Bull stratosphere, Red Bull announces to the world" brand from the media age began.

Looking to 2013, not just for consumer-oriented brand is the leader of content marketing. Other enterprise and B2B brands also invested millions of dollars to actively carry out content marketing activities, to shape and mold the image of the leader to maintain the reputation of the network, the information conveyed to consumers and participate in interactive. 2013, marketers will expand to break with innovative content marketing strategy. Here we must be forward-looking elements:

1  Combat has come

If 2012 just before content marketing training, then 2013 is a real game. In the past year, many marketers aware of the need to accelerate the pace of content marketing. They are concerned that the growth of content marketing trend, realize that this is the marketing leverage they need to use, but do not know how to operate. Combat has begun, marketers are increasingly faced with the pressure of import traffic through content marketing, conversion, sales. With accurate data and powerful analytical, marketing people must prove that their pay has real business value.

2   Minisite即将消亡

Minisite no longer work. Social media and the development of new technologies allows users to lead their network behavior, which means they are more willing to visit the brand's Twitter page instead of the official website home. Marketing people need to think creatively about how to get other information outside the company's own platform for the dissemination of exports. Search engine marketing expert Li Evans once said: "not winning, but winning content optimization. Marketing staff to accurately perceive their consumers where the use of relevant content to consumers pull back the enterprise on its own platform, the activation and proliferation of consumer-created content.

3    large-scale winning

In 2013, marketers need to understand how to scale and maintain their content marketing efforts, technology is the solution. Hire an intern published a week the three insignificant posts do not work anymore, even hired an entire team of writers on the Internet is not enough. Scale means for various target groups to provide customized content, push rich content for their sustained attention.

4    do not quite finished at

In order to achieve the target of large-scale, marketing staff to fully guarantee their pay on the content marketing. You create and publish content needs to reach all the goals from the international to the local market. "We have been in the" cultural marketing people to invest adequate resources and sufficient time to careful planning content strategy.

Form than content

B2B is a synonym for conservative and utilitarian, but that does not mean that B2B companies can sacrifice their user experience. Subtly embedded platform for innovation and design of consumer expectations appear anywhere they can see. Design innovation should not be limited to consumer-oriented brand or new media agency.

Copyright lot of problems

The copyright laws around the digital content is a gray area. While marketers have accumulated Gallery of purchase or obtain permission to use the photo experience, but content publishing is still a new field.Although many marketers have yet to understand the changing copyright issues, however, the proliferation of content marketing requirements they must be wise as soon as possible. With the income of the paper media is the constant pressure, the media are quick to adapt to new changes. They are concerned about the content of plagiarism or shared what it means.Therefore, to catch up with the pace of the media rivals, marketers have a better life.

7    Brand Manufacturing News

"Brand-generated content" trends mean that brand owners need to think like like the news media.Speed ​​means everything. Twitter all over the news of a business, then this is the only enterprise can and must have these news content. The moment consumers are most concerned about what?How brands can convey these to them? Brand no longer need to rely on public relations firms and the media to make the news, they can make the news. Red Bull is the classic success stories, 8 million viewers watched the live broadcast of the "Red Bull stratosphere. Outside the conventional brands need to create a meeting point between the content, the audience and the hot events.

8    social content will become a new form of advertising

We can see the demise of the banner ads on almost all of the mainstream blog. How to do? The new form of advertising has emerged as a leading center like Flite advertising, content . Once the content is the core of every campaign, the brand can drive customer engagement, conversion and sales.The technology will enable large-scale.

9    native ads start growth

Native ads will be the highlight of the next, the promise many site owners are not yet to figure out how to scale. However, this situation is bound to change. We need to begin to focus on native advertising platform that allows brand owners to purchase or sell soft. Social sharing and interaction is likely a measure of the effect of such advertising . This advertising platform will be the 2013 Native advertising scale and key to sustainable development.

Note: Native advertising the (Native advertising) that "the design of a special form of a medium to allow advertisers to become part of the content.

10 brand and the media will be better cooperation

With the gradual melting of the brand and media boundaries in the traditional sense, we will see a new model of cooperation between the two, such cooperation will bring more opportunities than the native advertising, innovation, change, profitable way to stimulate the participation of the audience . Microsoft with Condé Nast News Corporation online and offline with case widely acclaimed.The key factor in this partnership is to stand out from the sea of content and greater exposure.

Summary

The emergence of a new marketing will make some changes take place, and sincerely hope that the content marketing can really narrow the distance between the brand and consumers, so that information really communicated to the hands of the people in need.